What Is Online Sales and Marketing?
Online sales, simply speaking, are sales through the Internet or telephone. For example, platforms like Baidu, Taobao, Zhuojiao, etc. are all online sales platforms, and there are also special online sales systems.
online sale
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- Chinese name
- online sale
- Foreign name
- Online sales
- Online sales, simply speaking, are sales through the Internet or telephone. For example, platforms like Baidu, Taobao, Zhuojiao, etc. are all online sales platforms, and there are also special online sales systems.
- With the rapid development of the Internet, the transaction of people's work and daily needs has become increasingly simple.
- Regardless of whether the company owns a company website, it can use online stores and online auctions to carry out online sales, making the Internet a new sales channel for companies. Both online stores and online auctions are relatively simple means to achieve online sales. This online marketing method needs to be built on an e-commerce platform provided by professional service providers.
- 1.Online store
- The so-called online store refers to a form of e-commerce that is established by a merchant on an e-commerce platform provided by a third party, just like renting a venue in a large shopping mall to open a merchant's specialty store. The main features of online stores are: shortening the investment cycle of e-commerce; simplifying the complicated process of e-commerce; increasing the window for displaying products online; directly obtaining online sales revenue; not requiring too much professional knowledge and easy to manage . Building a well-functioning e-commerce website requires a large amount of investment, and also involves a series of complex issues such as online payment, network security, and product distribution. For many small and medium-sized enterprises, not only are the barriers to entry high, but because online sales have not yet become the mainstream channel for product sales, even if they have the strength to build a website with online trading functions, it may not actually be cost-effective. Therefore, online stores have a unique role as a means of online marketing and online sales. Many e-commerce websites now provide online store platform services, such as Dangdang. Reasonable use of the functions of the online store can also play some functions of the corporate website in some aspects, such as product information release, product promotion, etc.
- 2.Online auction
- Online auction is a relatively successful model in the field of e-commerce, and it is a specific manifestation of personal-to-person e-commerce (C2C). Some well-known foreign websites such as eBay have achieved very good operating results. Taobao, a subsidiary of Alibaba in China, has gradually developed from an online auction to an e-commerce platform including C2C and B2C, which has provided great convenience for domestic individuals and SMEs to conduct e-commerce.
- The early online auctions were mainly second-hand goods transactions, and were limited to individual-to-person transactions, usually only in the form of auctions, that is, those with higher bids obtained the right to buy. Nowadays, some C2C websites are no longer limited to the form of personal item auctions, they also include fixed price models, and they can also open online stores. These are more suitable for online sales of small business products. The methods are similar to online stores .