What is a podcast advertisement?
podcast advertising is a type of marketing that is bound to digital audio files on local subjects available for download over the Internet. This type of advertising is unusual in format. It is usually compared with a blog or internet advertisement in that it is a new way of addressing customers based on the phenomenon of social media.
Traditional advertising consists of television commercials, press ads and radio spots that create professional agencies and sell main production companies. Advances in technology and expanding the access and use of the Internet since the later part of the 20th century opened new opportunities for addressing consumers. Traders have developed advertising approaches that capitalized the popularity of social media, the ability of ordinary citizens to contribute to public wells, information and ideas. The showcond -based show selects the topic and records a digital audio file, expresses expertise or opinion. Uploaded to the Internet so he canAnyone who is interested in or will make it available through Podcast archiving websites to download to the MP3 digital audio player. Professional content providers can also make their sound available as podcasts such as radio programs and university lectures.
These days anyone with a computer and some sound content can turn into a podcast. However, podcast advertising becomes only available to those podcasts, which are regularly published with a sufficiently sufficiently audience. The ad format is either a full sound spot, as would be used on the radio or sponsorship announced by the show manufacturers.
What the merchants found out when they watched the development of podcasting is that because the listener takes on himself to look for a podcast on the Ular particle, download it and often sign up for the program over time, paying more attention to any attached advertisement.It seems that the nature of the experience on request increases the efficiency of podcasts to attract attention than traditional advertising.
Media surveys consistently show that podcast viewers will do some action when an ad is submitted to the show. If advertising requires purchase, a significant percentage will do so. As a result, podcast advertising generates hundreds of millions of US dollars (USD), although the infrastructure for obtaining these income from traders to producers is much less reliable than the traditional advertising market. Most ads from advertising are focused on professionally produced podcasts, such as re-broadcasting a public radio or recorded lectures from main universities than for an average amateur show made in one's bedroom.