What Is the Brand Development Index?

Brand development index refers to the ratio of brand sales in the region (the number of consumers) to total sales (the number of consumers) / the proportion of the population in the region X100. The brand development index describes an indicator of specific market conditions and is used to Measure the degree of development of a brand in the regional market, often abbreviated as BDI.

Brand Development Index

Brand development index refers to the ratio of brand sales in the region (the number of consumers) to total sales (the number of consumers) / the proportion of the population in the region X100. The brand development index describes a specific market situation.

BDI = (A certain brand area

In market research, a relative brand development index is also used, which describes the proportion of consumers who choose a brand in a certain type of product. The calculation method is:

Sales volume of all similar products in the region / Total sales of similar products in the region X 100%

It shows the extent to which consumers in a category of products in the region choose branded products. The higher the value, the more popular the brand's products are; the lower the value, the lower the consumer value the brand.