What is the rebel sold?
Rebel Sell is the concept listed in the book of the same name Canadians Andrew Potter and Joseph Heath. The book takes the task of anti-Globalization topics such as consumerism and anti-cultural policy. While the book Naomi Kleina no logo gathered for an anti -cultural political activist, rebel sells ironically. The concept subscribes to the opinion that anti -purely feeds consumerism, although the activist may think differently. Great people or idea in the world about great people are those who buy and sell products. They are the first to notice new trends and new ideas. Usually, at a time when the world of trade has entertained, the idea is old years. But now businesses are hiring great people to predict products in front of the crowd. For the price you can be fine and from there begins a consumer circle.
Rebel SELL Jesuit, as businesses sell the idea of anti -cultures and subversive. Everyone wants to be an individual; No one wants to be the same but individualism costs more than your brandAnd a supermarket. People pay more to appear individual, even if they can say that they hate consumerism and the concept of consumer society. Rebel Sell states that he is an anti -cultural individual who contributes more to consumerism than the average buyer.
This is the main point of selling rebels. Che Guevara is now only an icon that is sold on T -shirts and necklaces. Who sells, a business man is doing T -shirts or is the person who wears them? In the head of the wearer, the shirt defines the idea of individuality, but by buying a T -shirt, he just bought the idea of anti -culture of consumer trade in the world world.
Rebel SELL is an autopsy of the supposed number of counterture cool. For example, some large corporations have the power to change the lyrics into the song song. The band Nirvana released two versions of the album-one for music shops and the second for Wal-Mart shops. Wal-Mart is a family shop and not storing album niRVANA would not change if some texts have not changed. Wal-Mart is so huge that their text fails would potentially cost a band millions.
One of the theories of suicide of Kurt Cobain is that he could not see his music commercialized. If it was true, even if it was sad, his suicide made him only an anti -cultural rebel. His image could then be more strongly added to the rebel selling cycle. At death, the iconic figure is pushed to the final level.
The problem with the concept of rebel sales is that there are real individuals in this world. Kurt Cobain was a real individual. These people always remain a step ahead of the trends and make a finger -style lifestyle or a café. The problem is that their free shop coffee usually costs a little more than normal coffee. Rebel Sell is a never ending circle.