What Is Strategic Marketing?

There are four components and variables of strategic marketing-product, place, price, and promotion. These four are also common marketing variables-4PS. Strategic marketing follows a market-oriented strategic development process, and considers the ever-changing business environment and continuously transmits customer satisfaction requirements. It is a way of thinking and practice about marketing. Strategic marketing emphasizes the impact of competition and the environment. It requires marketers to effectively carry out the overall strategic planning of the enterprise in order to achieve the goals and tasks of the enterprise.

Strategic marketing

(Marketing promotion means)

There are two states of marketing strategy: general and special. It sounds a bit paradoxical. The term "strategy" is widely used to describe various marketing activities. Such as strategic pricing, strategic market entry, strategic advertising. The intensification of competition has led to a traditional approach to traditional marketing actions. In this sense, marketing strategies are universal. However, marketing strategies are special.

Specifically, strategic marketing has the following characteristics:

Market driven

The traditional marketing activity area is the company's existing products-

Marketing strategies adapt to three different types or three different levels of problems. The first level is the macro-level marketing strategy, which focuses on the comprehensive use of marketing mix variables (price, product, advertising, etc.). Based on this definition, developing a strategy for a product involves pricing the product, designing the ad, and then deciding what to distribute. The meso-level marketing strategy refers to the marketing element strategy, which refers to the choice of a certain element method in the marketing mix. At the micro level is the product-market entry strategy, which refers to the strategy of a specific marketing decision, such as the strategy of the manufacturer trying to establish market share, and the strategy of harvesting profits (and share).

Some are widely used from the perspective of management in the definition of marketing strategy. This perspective views marketing strategy as a four-step process:

(1) Define the scope of business to be operated,

(2) Determine the business purpose,

(3) Formulate marketing, production and other functional plans,

(4) Make a budget for these plans. In this sense, marketing strategy is closer to corporate strategy.

Strategic marketing is a new stage in the development of marketing ideas. It recognizes that consumer-oriented marketing concepts ignore the shortcomings of competition, with particular emphasis on the balance between consumers and competitors. As modern enterprises pay more and more attention to the establishment of long-term mutually beneficial exchange relationships with customers, and the increasing market competition brought about by the deepening of economic globalization, the formation of buyer markets, marketing managers can no longer simply focus For daily operations, we must use strategic management thinking and tools to direct marketing activities in order to maintain our mission. Today, strategic marketing has become the mainstream paradigm of marketing management because of its "strategic" characteristics. ^[1]