What is strategic marketing?
Strategic marketing is a consumer approach to promoting products that identifies market segments and attempts to make them with a more profitable provision of excellent value. He uses many of the same theories and approaches as strategic management. This type of marketing often leads to a written strategic marketing plan that is developed from extensive market analysis. Marketing in the context of the company was traditionally tactical. The sources were collected in response to changes in the sales landscape on the current, even everyday basis. Tactical Marketing was based on competition and promotional strategies, and advertising campaigns were designed to earn the perceived weaknesses of competition on a particular market or emphasize the comparative strengths of the product.
Strategically, marketing has been working for a long time and expanding the marketing process beyond what has traditionally been a look like as a order window. It is planned from the customer's point of view by analyzing what the purchase decision is. Process analysisIt starts well in advance of the actual purchase. Strategic marketing takes the process back to the initial market segmentation and is looking for consumer clusters that have not only need but can also control the overall direction of the company.
Long -term planning often leads to a written plan, and this also applies to a strategic marketing plan. Strategic thinking usually includes market segmentation, market potential and development of targeted consumer strategy. This way of accessing marketing takes many of its basic theories of strategic management, which analyzes the structure of management and decision -making from the point of view of an employee rather than in the field of corporation.
TPROCES Creating a strategic marketing plan begins with a work team that goes through a thorough analysis. This team conducts research and completes a situational analysis that allows it to create parts of the plan. Identifies marketing cíle that corresponds to the needs of customers and brainstorms strategies to meet these goals.
will usually be a strategic marketing plan that results from the effort of the work team, include product development, marketing communication, sales development and customer service. In fact, each of these sections should be considered to be mini plans-a-a-a-a-plans and will have a sub-group of sections that are usually expected in this type of document. The development of a long -term strategy -based plan will help the company avoid wasting marketing resources or missing valuable opportunities.