What is the role of sex in advertising?

The exact role of sex in advertising is questionable, but most people, including experts in the field, would agree that the attention of the target audience of the product is or should be its primary goal. All effective advertising must attract the attention of its target market to get a message. Although sex in advertising can be controversial or disgusting, it can also be intelligently presented in terms of tastefully. Yet there is also an argument that ads containing disgusting sexual images are more common than advertising with tasteful sexual attraction. Many people who disagree with erotic images in advertising further point out that there are negative social consequences. Some mental health experts say this, such as anorexia nervosa, in which a person has an unrealistic image of overweight and employs tactics of starvation, further deteriorates sex in advertising, because the focus tends to be the display of thin women as the only desirable woman. Another problem is sexual objectivization. For example, some peopleThey feel that the focus of advertising on attractive people represents as objects to be required than for people to be respected.

those who defend the use of sexual attraction in advertising often point out that it is a company as a whole that tends to consider appropriate, thin people most attractive; The market survey only confirms this. According to this line of reasoning, because effective marketing is based on understanding desires in the target market and needs to successfully sell products, sometimes sex in advertising is required. Advertising laws and standards regulate and reduce the extent of erotic images that may appear in ADS. Copywriters and designers must create ads that meet printing regulations and broadcast standards. The explicit nudity in advertising is not allowed in many countries, although some European countries are known to be more lax.

North American advertisingWe often contain modestly dressed young women for a beer in North American TV beer to address their predominantly male target market. Sports and outdoor activities such as camping are other topics in these ads, as they also represent the interests of the target audience of the product. Product advertising that women buy more often tend to contain much more different and more romantic use of sex in advertising. For example, a number of successful television commercials for a product that I can't believe it's not Butter® was a shirt -free shirt, a muscular, flowing novel Cover Fabio.