What Is the Suggested Retail Price?

Suggested retail price, also known as unified retail price, from the perspective of commodity production and marketing strategies, the "recommended retail price" formulated by manufacturers is a guarantee of profit for retailers.

Suggested retail price

Right!

Suggest

It is necessary to ensure that each channel has a reasonable profit margin so that the product can flow well. Manufacturers' pricing principles are: retailer gross profit> distributor gross profit> general distributor gross profit> brand manufacturer gross profit, while taking into account the competition of similar products in the local market as a reference.

The recommended retail price of general merchandise is similar to the actual sales price, but more often the actual price is much lower than the recommended retail price. The original intention of this special price was to prevent merchants from arbitrarily increasing the retail price of the product, to maintain the brand image of the product, and to provide a reference price for consumers. Its formulation is a proposed corporate behavior.