What Are the Different Market Research Jobs?

Market research is also translated into market research, marketing research, and market research in China. The definition given by the Global Association of Market Researchers is: The process of conducting research for information purposes, including the corresponding issues Specify the required information, design the method of information collection, manage and implement the data collection process, analyze the research results, draw conclusions and determine their meaning, etc. In the classification, include quantitative research, qualitative research, retail research, media and advertising Research, business and industrial research, research on ethnic minorities and special groups, opinion polls, and desktop research. "In recent years, market research along with the development of the Internet and the application of new technologies often rely on professional online surveys to collect information and process data.

market research

(The process of conducting research for informational purposes)

ICC / ESOMAR (International Chamber of Commerce / Global Market Researchers Association) and China Marketing Research Association define market research as "the process of conducting research for the purpose of market information, including Specificization of information, design of information collection methods, management and implementation of data collection processes, analysis of research results, conclusions and determination of their meanings, etc. In the classification, including quantitative research, qualitative research, retail research, media and advertising research, Commercial and industrial research, research on ethnic minorities and special groups, opinion polls, and desktop research. "This definition includes not only commercial market research activities, but also research on ethnic and special groups, opinion polls, and desktops. Research, etc. It is worth noting that this definition includes not only commercial market research activities, but also research on minority and special groups, opinion polls, and desktop research.

General market research refers to the process of studying the relationship between the organization (company), customers, and the public. It is an important element in the field of marketing. It connects consumers, customers, the public, and marketers with information that has the following functions: identify, define market opportunities and possible problems, formulate, optimize marketing mix, and evaluate its effectiveness. Therefore, market research is not only researching the psychology and behavior of buyers and users, but also researching all stages of marketing activities, that is, the data and data of all business activities in the process from producer to consumer The system collects, records, organizes and analyzes to understand the actual market and potential market of the products. The research scope is all products and services.

Technically speaking, market research has the following four methods

Market research is a problem that makes many SME marketing managers feel confused: in terms of manpower, there is no full-time market researcher, and there is no independent market department; financially, I cannot afford a professional market research company ... and market research You can't help but you don't know who you want to please, what he is thinking and doing; if you don't, you don't know how your competitors will do it and what they will do.

Responsible for market research of SMEs

Small and medium-sized enterprises generally do not have an independent and complete marketing department. Regarding the responsibility of market research, some people say that it should be done by the general manager's office, and some people say that it should be done by the sales department and a full-time information staff. This has three benefits:

1.Many small and medium-sized enterprises' sales work is directly or concurrently managed by the general manager. As the staff unit, the general manager's office needs to grasp the market dynamics for the general manager's decision-making reference.

2. The general manager's office is closest to the general manager, which is convenient for the general manager to guide market research and consult reference market information.

3. The general manager's office serves as the company's "central nerve", and it is used to plan and execute market research and management.

China's most representative market research organization (in no particular order)

1. China Market Research and Research Center (abbreviation: CMRC)

China Market Research and Research Center (referred to as China Market Research) is a scientific research institution approved by the National Bureau of Statistics in 1992. Later, due to the needs of the reform of the national system, it was separated from the National Bureau of Statistics in September 1999. It is now an independent scientific institution. .

China City Research has established close collaborative relationships with national functional ministries, industry associations, and scientific research institutes. Based on resource sharing, it addresses the hot and difficult issues in the process of China's economic reform and industrial development. The purpose of high-end services, relying on professional and complete, real-time updated data resources, combined with the breadth of industrial development background and the depth of current status investigations, to conduct product and market surveys and research for government departments, enterprises and institutions and other The organization provides professional research services to meet the different needs of the market.
The core team of China Market Research emphasizes quality and professionalism, and focuses on thinking about problems from the perspective of enterprise and market development in order to find effective solutions. After 20 years of development, it currently has more than 60 experts, professor-level researchers, doctoral and master professional researchers, and the core personnel are all senior practitioners from various industries in China; external experts are provided by various industry associations and research institutes. Composition of famous experts and scholars. There is a huge market survey and monthly monitoring network for product markets throughout the country.

2. China Social and Economic Decision-making Consulting Center (referred to as: China Economic Consulting)

The China Social and Economic Decision-making Consultation Center (referred to as China Economic Consulting) is a state official professional institution approved by the National Bureau of Statistics in 1992 [Guo Tong Zi (1992) No. 424]. In 1999, due to the requirements of physical fitness reform, he was separated from the affiliation with the National Bureau of Statistics. He is now an independent official national professional consulting agency.
Based on the concepts of strategy as the target, talents as the basis, management as the weapon, and culture as the soul, China Economic Consulting Co., Ltd. uses its deep government background, huge expert resources, exquisite professional team and detailed market data to make it effective The fields of consulting, investment consulting, planning consulting and industrial consulting, public relations consulting, and scientific and technological consulting have become a banner of China's domestic consulting industry.
As a large-scale comprehensive national official professional consulting agency in China, China Economic Consulting continues to expand and establish regional strategic alliances and partners in industries, industries and market segments in accordance with market and industry development needs. Its job functions include: undertaking special research projects commissioned by ministries, commissions, and governments at all levels. Participate in government and enterprise strategic planning and decision-making on major economic projects, assist governments and enterprises in formulating strategic transformations, conduct research, design and promotion of regional economies, and act as government staff and assistants in regional science and regional economic research. Cooperate with relevant departments to formulate feasibility studies and analysis of various investment and financing projects; formulate various financing (including domestic and overseas listings), overseas bond issuance and other design schemes, and provide professional decision-making consulting services for corporate financing. Provide expert decision-making consulting services for corporate strategic positioning, product pricing, crisis management, and technological innovation. Provide high-level strategic decision-making consulting services for various products and services before, during and after decision-making.

3. Beijing Shenghua Boyi Information Technology Research Institute (abbreviation: Shenghua Boyi)

Beijing Shenghua Boyi Information Technology Research Institute (Shenghua Boyi) was established in 2008. It is a professional consulting and research organization focusing on industry research, product analysis, market research, and corporate strategic planning in multiple industries and fields. With the mission of "creating in-depth value for customers" and the core concept of "providing valuable guidance and advice to enterprises", Shenghua Bozhi conducts business for the enterprise by understanding market information such as the industry environment, sales status, product technology, and competitors. Precise market positioning, grasping the correct decision-making direction, formulating a long-term strategy to provide a strong basis, supporting and helping enterprises to maximize the value of resources.

4. CCTV Market Research Co., Ltd. (CTR)

CTR Market Research is a leading market research company in China. It was established in 1995 and transformed into a joint-stock company in 2001. Its main shareholders are China International Television Corporation and TNS. Consumer fixed sample groups, case studies, media and product consumption patterns research, media strategy research, media advertising and news monitoring. Can provide continuous multi-customer research, and can also provide tailor-made targeted solutions for different customers.

5. CCTV-Sophie Media Research (CSM)

Media Research is a Sino-foreign joint venture established by CTR and TNS. Has the world's largest TV viewership survey network, providing independent survey data. Committed to professional TV viewing and radio listening market research, providing reliable and uninterrupted ratings survey services for the media industry in mainland China and Hong Kong.