What Does a Corporate Marketing Director Do?

"Marketing Director" is the name of a profession. It is mainly used to formulate short-term and long-term strategic planning and implementation strategies for service companies, organize the successful listing and sales of new and old products, and build an efficient and stable sales team for enterprises.

Marketing director

(Job name)

Market analysis

Market change analysis

According to the actual situation of the company, the marketing director analyzes and formulates the business operation mode, long-term development goals and strategic decisions of the company, and formulates reasonable target plans and task indicators for the company so that everyone can smoothly carry out daily work in accordance with the company's strategic plan. . The evaluation indicators for marketing directors are many, but they come down to one: sales performance and profit margin.

A) To build a competent, stable, and efficient marketing team, and to maximize the team's market development capabilities and execution, strictly control marketing costs, and promote maximum sales profits. At the same time, as the top sales manager, the focus is on the mindset, virtue is greater than actual business ability, formulate sales goals for the team, help subordinates to clarify directions, adjust emotions, determine sales goals and plans to supervise their actions, assist in negotiation and coordinate the relationship between various departments Waiting is the main content of the marketing director.

(2) The salary system of the marketing director should be set as: basic salary + team management commission + performance.

1. The basic salary of the marketing director is due, the level is determined, and the labor compensation is commensurate.

2. The marketing director is a manager, not an actual business pioneer, and assists team members to carry out business work. Therefore, the marketing director does not try to designate specific customers or only 3 to 5 large special customers (this is based on actual responses) 2% of the amount is calculated as a commission, but the team management commission is no longer enjoyed). The team management commission is divided into two cases: the completion of the set goals and the uncompleted goals. The corresponding management commission standards are also divided into two levels, leading the team members to complete the team sales tasks, and the commission is based on 1% of the actual team sales. Assignment, based on 0.5% of team sales.

3. Performance pay is mainly determined based on profit margins. The white point is that as the marketing director leads the team members to create a profit rate for the company, the corresponding created profit is high, the performance salary is high; the profit is low, or the performance salary is low or not!

(3) The marketing director promises the company the completion of quarterly and annual sales target tasks and special tasks, so as to be fully responsible for the sales work. This assessment can only be measured in terms of competence and suitability for this position. The company has the right to notify the parties to hand over the job suspension and leave the job as soon as it fails to meet the standards or satisfy the company.