What Does a Director of Sales and Marketing Do?

Chief Marketing Officer (CMO) refers to the senior management personnel responsible for market operations in an enterprise, also known as marketing manager and marketing director. Mainly responsible for positioning marketing ideas in the enterprise; grasping market opportunities, formulating marketing strategies and implementation plans, and completing corporate marketing goals; coordinating internal and external relations of the enterprise, supervising and controlling the implementation of corporate marketing strategic plans; responsible for the enterprise Marketing organization building and motivation.

Marketing Director

Chief Marketing Officer (CMO) refers to the senior responsible for market operations in an enterprise

1. Find market opportunities, determine marketing strategies and implement strategic decision action plans, and complete the company's marketing work, mainly including:

   Market line

   The first CMOs of this type were

   1. Comprehensive professional knowledge and experience , he includes related product professional knowledge, marketing knowledge, advertising planning and communication knowledge, financial statistics management knowledge, and

   Salary levels vary depending on the company's industry and the size of the company itself, and the compensation for marketing directors of SMEs is relatively low. On average, the average annual salary of market directors of well-known domestic companies ranges from 200,000 to 800,000 yuan, and the annual salary of senior market directors in high-tech industries can reach one million. The salary of this position has maintained a high growth rate, but there is a large disparity in the salary of the market directors in different industries and companies of different sizes. ^[2]