What does the product planning manager do?
Product planning manager is an experienced expert responsible for development and supervision of the processes by which the products are introduced to new markets. For example, product planning manager may be responsible for conducting research that allows executives to determine which products should evolve and to whom they should be sold. After creating projects, the planning manager can participate in the description of the functions and benefits of the product. It is also common for product planning managers to lead and instruct marketing professionals who develop campaigns. It is also common for experts in this area to have many years of experience in a certain industry. The planning manager should have a solid knowledge of factors such as prices, trends and technological development. He or she should also have a strong understanding of laws and regulations that affect the industry in which he works.
Product planning managers play a big role in determining the direction of the company. They collect business intelligence based on competitors' behavior, market research and ekonOmical outlooks to create designs. These proposals can be for new products or products that executives are not sure how to price and sell.
As soon as the company begins to produce a product, the product planning manager can work on determining how it should be packed and sold. Studying the client's demography can find out who marketing campaigns should focus on. This research can also lead when the product is introduced and how the price is.
Product planning manager can also form a product portfolio. It is a matrix or graph that shows how companies' products work in different markets. Information obtained from portfoliamis to help managers to learn what products are the greatest success and where they might want to consider reducing production costs due to low profit margins.
When the company begins to launch its products, it changes campaigns to match behavior and tastethose in different regions. For example, a marketing campaign in a small country area may not be as effective in a densely populated urban area. Product planning manager usually works closely with marketing professionals to ensure that sales tactics meet the needs of specific regions. His decision is usually governed by a market survey conducted in each of these regions.