What Does an Assistant Brand Manager Do?

The Planning Department is the abbreviation of Corporate Planning Department. The word comes from Japanese. The specific work involved varies greatly from company to company. It is now generally believed that it is applicable as a short name for departments such as corporate development planning, corporate marketing planning, etc. in enterprise management, and there is still ambiguity in the specific complete name and department positioning.

Planning Department

The Planning Department is the abbreviation of Corporate Planning Department. The word comes from Japanese. The specific work involved varies greatly from company to company. It is now generally believed that it is applicable as a short name for departments such as corporate development planning, corporate marketing planning, etc. in enterprise management, and there is still ambiguity in the specific complete name and department positioning.

The enterprise development planning department may expand by referring to the responsibilities of the enterprise development strategic planning direction in the enterprise management department. The following mainly introduces corporate marketing planning as a direction :

The corporate marketing planning department (tentatively referred to as the planning department) is the department that mainly focuses on corporate branding, promotion, and advertising. The main tasks are: 1. Responsible for the company's brand promotion and planning, establish and develop the company's corporate culture,

1. Responsible for overall control of company project planning. Including the organization, participation, and guidance of the formulation of planning plans, the review and approval of media activity plans, the completion of the company's overall planning and promotion of marketing promotion projects, creative design, design and submission, and guidance of project planning and design, and cooperate with daily promotion and publicity work

2.Complete the integration and planning of all identification systems of the company, and the organization and planning of large-scale activities within the company;

3.Responsible for company brand promotion,

In fact, in the company that makes a brand, set

Before 2008, the entire industry was in a growth stage, and market demand was greater than supply. Every company was busy expanding reproduction and did not have the energy to consider how to seize the market share of its competitors. Competition in this period was more tactical. After 2007, with the emergence of several powerful brands, the entire industry entered a period of integration. Supply exceeds market demand. In addition to considering how to surpass themselves, companies in this period must also consider how to defeat competitors. Competition in this period has risen to the height of strategy. It is the competition of the overall strength of the entire enterprise. And sales considerations are more tactical. Planning is more about strategy. Relying on tactics alone cannot meet the needs of competition.

Before 2007,

It is difficult to describe in one sentence what the planning department does. Use historical figures to describe what the planning department does. We can choose Zhuge Liang from the Three Kingdoms. For the decision-making level, the planning department performs the role of a military division; for the sales department, the planning department performs the role of the combat staff. Use a modern post to describe what the planning department does. The first thing we think of is the Secretary of the Party Committee-the setter of the vision, the planner of the direction and route, and the supervisor of the plan.

Expressed in professional language, the main functions of the planning department are as follows:

1. Creatively optimize corporate resources.

2. Conduct market research, collect industry market information, research industry development trends, and provide enterprises with

With a systematic year-round marketing plan, and the plan is guiding the operation of the whole year, it has changed the phenomenon of taking one step at a time.

Assessing the promotion of products, the proportion of category A products increased by nearly 30%. (From 22% in the past to 56% now)

We have remodeled 65% of our products and re-priced them. (Some products are at the same price as Hualong.) We have changed the way we used low-price promotions in the past.

We have effectively integrated the products, and obsolete a batch of products and production capacity. (The average single-line output value during the same period was 2.5 million, and the single-line output value during the same period was 3.3 million).

With the cooperation of the research and development department, the high-end noodles in the true sense were launched in advance, and preliminary success was achieved. Laid the foundation for product upgrades.

Established a website that provides a high-tech window for communication with the outside world.

With more professional

Responsibilities of the Minister of Planning

I. Under the direct leadership of the general manager, he is in charge of the overall control of the company's corporate management planning. Including the organization and study of policies and systems, promotion and participation in the formulation of corporate planning programs, and the preparation of business plans for various industrial zones, workshops, departments and departments such as people, finance, property, production, supply and marketing, and their implementation and assessment.

2. Participate in the company's development target strategy research, target management positioning for mid-level leaders, and undertake the long-term image planning and implementation of the enterprise. Continuously improve the quality of cadre management.

3. Responsible for formulating and improving the company's various rules and regulations and the specific implementation plan of comprehensive quality management planning, establishing and developing the company's corporate culture, product culture, market culture and management culture.

4. Responsible for the monthly, quarterly and annual assessment of middle-level and above cadres hired by the company's general manager, and carry out flow management inspections and supervision of daily implementation, implementation, and plan completion, and perform periodic management information feedback in a timely manner.

V. Responsible for organizing regular business learning and corporate management training and learning for middle-level and above cadres, to ensure that each cadre can strictly perform their duties, continuously improve their management quality, and submit evaluation opinions to the company on the appointment, removal, promotion and promotion of middle-level cadres. .

6. Participate in the assessment, inspection, supervision, and acceptance teams established by the company, coordinate the management of the team leaders, and make constructive suggestions for the operation and management of each team.

7. Responsible for the supervision, verification, investigation and handling of various economic losses, liability accidents, violations of regulations and disciplines that affect production, equipment damage and various expenses, and be a good general manager's staff.

8. Actively lead the staff of the headquarters, abide by the company's rules and regulations, and do a good job of various statistics and calculations. Unite as one, provide suggestions for the company's corporate management, and cultivate more young and outstanding management talents.

Nine, the main responsibility for the performance of duties due to poor management, poor implementation of the system supervision, assessment and reporting in a timely manner, violations of regulations and disciplines caused by economic losses, corporate damage, security accidents, bear the accountability.

Responsibilities of the Planning Department

1. Obey the work arrangement and leadership of the Minister, and actively do a good job of comprehensive management inside and outside the Planning Department.

2. Responsible for internal raw material accounting, contracted wage accounting, explosives inventory check, mineral processing evaluation of production accounting, project acceptance accounting, etc., and strictly implement the statistical accounting management regulations in strict accordance with the company's prescribed standards.

3. Complete the internal reports and various index entries in a timely manner with quality and quantity, and improve the information feedback of production and operation of the enterprise. Participate in various leading groups established by the company, and promptly cooperate with the minister to prepare a practical production and operation plan in accordance with the requirements, and draft various contracting plans with relevant departments.

4. Responsible for the daily production daily report and the follow-up assessment of on-site flow management during the process of receiving and using raw materials by each unit, and implement, rectify and adjust its non-standard, non-standard and unreal phenomena. Eliminate economic losses caused by various violations.

V. Cooperate with the Minister to assist the group in drafting and compiling monthly production and operation plans and analyzing the economic operation of relevant production indicators, and put forward constructive suggestions for comprehensive quality management.

6. Strictly control the daily standardized management of personnel, material permits and travel permits. Cooperate with general staff to improve indoor and outdoor sanitation and labor discipline. Strive for outstanding responsibilities for everyone in the headquarters, and achieve comprehensive quality management assessment.

Seventh, conscientiously implement the company's various management systems, perform supervision, do a good job of ministerial internal quality assessment, and provide a reliable basis for the company's production and management decisions.

8. Do a good job in the management of the ministry's interior business, do a good job in the shift liner system, exercise the right of the minister, and do a good job of overall management when the minister is no longer working, such as on leave and leave.

Nine, the main responsibility for the economic responsibilities and economic accidents caused by the poor performance of the system due to the poor implementation and management of the system, inadequate accounting supervision and assessment, and violations of regulations and disciplines.