What is SEO professional?

SEO is an abbreviation for "search engine optimization", a business technology to ensure that the site is placed high in the search engine. This increases the operation on the web and often revenue for a related company. SEO professional is a person trained to facilitate this process. There are many techniques to increase search engine optimization, most ethical, but some less. SEO can also mean a "search engine optimizer", another name for the SEO professional. At the beginning of the 90s, explosive growth on the website in the first search engines, the websites specially designed to find specific pages for Internet users. The net volume of web traffic soon caused the search engine results to be tremendously long. Software engineers have developed ways to bring websites to the top of these results pages and increase traffic to this site. The "search engine optimization" tfraze was first used in 1997 and soon developed a wide currency.

The arrival of Google® in 1998 changed the search engine process and offered new challenges for SEO professional. Basically, Google®'s unique software ranks websites according to their relevance for a given search phrase rather than searching for related words and phrases on the website itself. Since SEO time techniques focused on these phrases called keywords, professionals SEO had to overcome their methods. Google® and similar search engines were jealous of calculations or algorithms used in their software. Finally, search engines began to work with SEO, provided instructions and proposed procedures, although specific algorithms are still business secrets.

SEO Professional uses different methods to increase the RA search engine rankings. Keywords are still important, as well as other elements of page content and its code, programming used to design page. Some methods includeSimple marketing, for example, know which search engines are most likely to use. Internet users are also essential: what people are looking for and how they are probably looking for. Increasing the number of sites that link to a specific site also adds the weight of its view on the search engine.

There is an Ethics Code that leads the behavior of professional SEO. In the SEO store, those who follow this ethics are called "white hats", while those who use unethical practices are called "black hats". The conditions apply to the old Hollywood westers, where hats were sometimes used to distinguish heroes from villains in combat scenes. Unethical behavior includes deceitable side and code design and unjust manipulation of search algorithms, practice called "spamdexing". These techniques can briefly create the desired effect, but it will usually lead to search engines not only web but also related SOO professionals or society.