What Is Market Surveillance?

Marketing monitoring refers to the monitoring and management of the execution process of corporate marketing plans by marketing management departments. It is a key step in the entire marketing management process and a basic guarantee for effective business operations. Marketing monitoring includes three different control methods: annual plan monitoring, profit monitoring and strategic monitoring. It is mainly to test whether the annual plan indicators of sales and profits meet the plan requirements; to make a comparative analysis of the profitability of management of products, prices, channels, promotions, target markets, etc., to find out the factors that hinder profit. ^[1]