What Is T-Commerce?

E-commerce, referred to as e-commerce, refers to the use of electronic transactions on the Internet, Intranet, and Value Added Network (VAN) to conduct transaction activities and related service activities. It is a link in traditional business activities Electronic and networked. E-commerce includes electronic money exchange, supply chain management, electronic trading markets, online marketing, online transaction processing, electronic data interchange (EDI), inventory management, and automatic data collection systems. In this process, the information technologies used include: the Internet, extranets, e-mail, databases, electronic directories, and mobile phones.

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Version 1.

1990-1993,

The scope of e-commerce is very broad, and can generally be divided into business-to-business (

(1) Online directory profit model

(2) Digital Content Profit Model

(3) Advertising-supported profit model

(4) Advertising-subscription mixed profit model

(5) Transaction fee profit model

(6) Profit model of service fees

I. Intelligent Trends

It can be regarded as the vertical development of e-commerce. With the rapid improvement of software and hardware technologies, the contradiction between the increasing scale of e-commerce websites and the increasingly personalized demands of consumers can be resolved. The "intelligent virtual shopping guide robot" can rely on cloud computing and other technologies to intelligently process a large amount of data resources on the website in the future websites, so as to provide consumers with more humanized services. At the same time, using intelligent technology, people can achieve a more efficient and rapid fusion of a variety of cross-platform information, for example, according to the operating characteristics displayed by netizens during the operation process and consumer historical operation information called from an external database, and then Generate targeted optimization solutions to meet consumers' personalized real-time needs in a timely manner, and ultimately improve the consumer experience, increase consumption conversion rate, increase consumer satisfaction and website stickiness. In the B2B field, information will also be further commercialized based on intelligent technology. Various information will be collected and organized more intelligently in order to be customized by business users. Intelligent data analysis functions can help business customers improve from simple data processing to intelligent database mining, providing enterprises with more valuable decision-making references.

Extension trend

It can be seen as the horizontal industrial expansion of e-commerce. E-commerce will now focus on trading goods and services online, expanding and extending into all areas of the industry's operations. Within the enterprise, e-commerce elements will penetrate into corporate management and internal business processes; in the field of external industry groups, the development of e-commerce will activate and drive a series of upstream and downstream industries such as settlement, packaging, logistics and distribution, and location-based services. development of. In addition, it will also guide the innovation and upgrade of related industries, such as the use of intelligent remote hydropower and coal meters for remote automatic meter reading and charging. These innovations will in turn promote the continuous upgrade and expansion of the e-commerce model.

Third, the standardization trend

The e-commerce market will be further improved and regulated. Suppliers of goods and services will become more standardized and self-regulated with the improvement of the market and the introduction of relevant laws, incentives and penalties in terms of pre-sale source quality assurance, sales promotion and after-sales service redemption. Not only will counterfeit and shoddy goods, such as those currently on Taobao and Paipai, become increasingly scarce in the future, but as the global environment continues to deteriorate and social values gradually change, the consensus on environmental protection and low carbon will be in This has slowly occurred, which has further affected the field of e-commerce, incorporating environmental protection and other concepts into the industry. In this process, the promulgation of some related laws and regulations will force e-commerce players to obtain competitive advantages through standardized operations.

Fourth, the trend of division of labor

With the continuous development of e-commerce in the horizontal and vertical fields, more and more professional service websites will fill the middle links of the entire e-commerce industry chain. This type of website is located between the two links of consumer and e-commerce websites, where professional resources are connected. There will be specializations in many intermediate links such as between websites and logistics, between advertising and promotion, and between bank payment systems. Division of labor to improve the efficiency of the overall industry chain and reduce system costs. These sites will continue to innovate in terms of functionality and applications.

V. Regional Trends

Due to the imbalance in China's economic development, differences in regional living standards, natural conditions, customs and education levels have led to differences in the structure of netizens, which will definitely show regional differences in the development of the Internet economy and e-commerce. Taking the current rapid development of group-buying websites as an example, regional operations have shown irreplaceable importance in the operational capabilities of teams such as Meituan.com, Handle.com, and Nuomi.com. In the future, e-commerce services will evolve from a plate-based business model to a segmented market model. Localized e-commerce models that are more in line with and close to local lifestyles will emerge endlessly, and the individual needs of various regional groups will be met.

Popular trends

As China's economy develops into the central and western regions and the process of urbanization throughout the country, the wider urban and rural areas outside the traditional big cities will become huge markets. In addition to the conventional e-commerce industry, this will target the e-commerce network. In order to rely on the characteristics of the proposed new requirements, such as distance learning, telemedicine consultation, remote training, etc., will be greatly developed, more people will participate in the increasingly popular e-commerce services.

Seven, internationalization trends

The e-commerce internationalization trend has historical inevitability. China's online economy has become a hot spot for international capital investment. On the one hand, the direct injection of international capital will accelerate the improvement of the overall strength of China's e-commerce, narrow the gap between our e-commerce enterprises and their international counterparts, and finally achieve the "going out" orientation. Global consumers; on the other hand, the localized investment and operation of international e-commerce in China can not only enhance the capabilities of our e-commerce enterprises through competition, but also provide our SMEs with a professional channel to showcase themselves in the world. This internal and external interaction and integration will be an indispensable development link for e-commerce in the future.

Overview

The e-commerce website is a B2B e-commerce website of Zhejiang E-commerce Network Co., Ltd. E-commerce website integrates technologies and resources that have been engaged in domain name registration, website construction, online advertising, website hosting, and e-commerce services for ten years, and provides online "marketing" services for SMEs based on enabling customers to be "trustworthy" on the Internet. . The e-commerce website is committed to using the accumulated Internet business experience to build itself into a "one-stop @ " e-commerce service portal with the concept of "making e-commerce simple".

One Stop @

The one-stop @full process of the e-commerce website includes the seven-step e-commerce service: note the domain name rent the host build the website tree credibility do promotion package operation and promote transactions; Fully integrated into "E-Commerce + Hosting + Trusted + Marketing" to provide "one-stop" services for the four basic points of e-commerce services to the e-commerce platform.

Product concept: Build an E-system and open the door to e-commerce.

Service concept: make e-commerce simple!

service

The e-commerce website uses the "base construction + hosting + credibility + marketing" as the four basic points of e-commerce services, and adopts a free + charge model. "Website + Hosting" is free, and "Trusted + Marketing" is charged. The e-commerce website reached an agreement with the China Internet Information Center (CNNIC) to cooperate in launching a "trusted communication" service based on credible certification for SMEs; combining SEO and SEM advantage resources accumulated over more than 10 years, The engine cooperated to launch the "Marketing Link" product.

E-commerce website attracts more than one million SMEs to register with e-commerce with free services; provides credible certification based on national institutions to provide credible certifications based on the Internet and e-commerce for 100,000 or more SMEs; Provide network marketing services with controllable costs and visible effects for SMEs with more than 10,000 businesses.

The e-commerce website operation team has a full 10 years of Internet and e-commerce service experience, has a deep understanding of China's Internet and e-commerce applications, and has created favorable conditions for creating SME e-commerce application service products with realistic service requirements. .

Application field introduction

Since business activities operate in the living space of each of us at all times, the scope of e-commerce affects a wide range of people's lives, work, study and consumption, and its services and management also involve government, industry and commerce, finance and users. The Internet is gradually infiltrating into everyone's life, and the successive development of various businesses on the network is also continuously promoting the prosperity and prosperity of this emerging field of e-commerce. E-commerce can be applied to everything from family financial management and personal shopping to corporate management and international trade. Specifically, its content can be roughly divided into three aspects: business activities between enterprises, business operations within the enterprise, and personal online services. Since the birth of China Chemical Network, the first professional e-commerce website in China at the end of 1997, China now includes millions of websites, Alibaba, Wangshengbao, ECVV Focus Technology, HC Network, Jitongbao, Soufun, etc. A number of B2B e-commerce listed companies, Ebay eBay, Taobao, Tencent Paipao, Baidu You C2C companies, Amazon, Dangdang, Newegg China, Jingdong Mall, VANCL, Letao.com, Pengcheng Wanli Trade Mall Red Kids, Catwalk, Vipshop, Fashion Uprising, Massamaso, Mai Bags, Clothes Net, Daviney, Diamond Bird, Leyou, Mai.com, Buy More, SHOPEX, BONO, EC Spyder, Soufun B2C service companies such as Jiatianxia, well-known third-party payment platforms such as Alipay, Tenpay, Baipay, PayPal, Quick Money, E-Pay, and I Pay. Bairong Group sets up China's online physical shopping mall, which synchronizes the entity with the network, and understands the latest discount promotions in the mall, and can realize the combination of offline pickup entities and the network.

E-commerce regulations

General Office of the State Council: "Several Opinions on Accelerating the Development of E-Commerce" (January 2005) Ministry of Commerce: "Guiding Opinions on Online Trading (Draft for Solicitation of Comments)" (June 2006) Ministry of Commerce: "On Online Transaction Guiding Opinions (Interim) (March 2007) Ministry of Commerce: "Opinions on Promoting the Development of E-commerce Standards" (December 2007) Ministry of Commerce: "Specifications of E-commerce Models" (April 2008) Ministry of Commerce: " Opinions on Accelerating the Development of Electronic Commerce in the Circulation Field (November 2009) State Administration for Industry and Commerce: "Interim Measures for the Management of Online Commodity Trading and Related Services" (June 2010)

Online shopping regulations

Standing Committee of the National People's Congress: Law of the People's Republic of China on the Protection of Consumers' Rights and Interests (October 1993) Standing Committee of the National People's Congress: Trademark Law of the People's Republic of China (October 2001) Department of Commerce Reform, Ministry of Commerce: Online Shopping Services Standards (April 2008) State Administration for Industry and Commerce: "Interim Measures for the Management of Internet Commodity Trading and Related Services" (May 2010)

Electronic payment policy

People's Bank of China: "Administrative Measures for Payment and Clearing Organizations (Draft for Solicitation of Comments)" (June 2005) People's Bank of China: "Electronic Payment Guidelines (No. 1)" (October 2005) People's Bank of China: "About Strengthening Banks Notice on Card Security Management to Prevent and Combat Bank Card Crimes (April 2009) People's Bank of China: "Administrative Measures on Payment Services for Non-Financial Institutions" (June 2010)

(1) Enterprise-Enterprise Application System (B to B)

E-commerce between enterprises will be the main body of e-commerce business, accounting for about 90% of the total e-commerce transaction volume. The main B2B companies are ECVV. As of today, e-commerce has greatly improved the efficiency of enterprises in terms of supply, inventory, transportation, and information circulation. The most enthusiastic promoters of e-commerce are also merchants. Business-to-business transactions are where the introduction of e-commerce can yield substantial benefits. For a business enterprise in the field of circulation, because it has no production links, e-commerce activities almost cover the entire enterprise's management activities, and it is the enterprise that makes the most use of e-commerce. Through e-commerce, commerce and trade companies can obtain consumer information in a timely and accurate manner, so as to accurately determine goods, reduce inventory, and promote sales through the network to improve efficiency, reduce costs, and obtain greater benefits.

The general e-commerce transaction process can be divided into the following four stages. The first is preparation before the transaction. This stage mainly refers to the preparatory activities of the buyers and sellers and the participating parties before signing the contract. The second is transaction negotiation and contract signing. This stage mainly refers to the negotiation of all transaction details between the buyer and the seller, and the result of the negotiation between the two parties is determined in the form of a document, that is, a trade contract is signed in the form of a written document and an electronic document. The third is to handle the formalities before the transaction. This stage mainly refers to the process of completing various procedures after the buyer and the seller sign the contract and before the contract begins to be performed. Fourth, the performance and claims of the transaction contract.

(2) Enterprise-Consumer Application System (B to C)

In the long run, business-to-consumer e-commerce will eventually occupy an important position in the e-commerce field. However, due to various factors and a relatively long period of time, this level of business can only account for a relatively small proportion. It uses the Internet as the main service providing means to realize public consumption and provide services, and to ensure the electronicization of payment methods related to it. It developed rapidly with the emergence of the World Wide Web (WWW), which can be regarded as an electronic retail. There are various types of business centers on the Internet, providing a variety of consumer goods and services, from flowers and books to computers and cars.

This shopping process has completely changed the traditional shopping methods such as face-to-face transactions, first-hand payment, first-hand delivery, and face-to-face interviews. This is a new and very effective electronic shopping method. Of course, in order to be assured that you can carry out electronic shopping activities, you need a very effective e-commerce security system.

(3) Enterprise-government application system (B to G)

Various matters between government and enterprises, including government procurement, taxation, commodity inspection, management rules, etc. can be covered. For example, government procurement lists can be posted over the Internet, and companies respond electronically. With the development of e-commerce, such applications will grow rapidly. The government has two roles here: it is both a user of e-commerce, a purchaser, and a business actor. It is also the macro manager of e-commerce, which plays a supporting and standardizing role in e-commerce. In developed countries, the development of e-commerce often depends on the participation and investment of private enterprises, and the government only plays a guiding role. Compared with developed countries, the size of enterprises in developing countries is relatively small, information technology is lagging behind, and debt repayment ability is low. Government participation helps to introduce technology, expand the scale of enterprises, and improve their ability to repay debts.

(4) Consumers-Consumer Application System (C to C)

This application system is mainly reflected in the establishment of online stores, and now there are many online trading platforms, such as: Taobao, eBay. These trading platforms provide many consumers with the opportunity to open online stores, and more and more people have entered this system.

The survey shows that by December 2006, there were over 30 million registered members of Taobao. The total turnover in 2006 exceeded 16.9 billion, far exceeding the total market of China's online shopping in 2005. According to Alexa's evaluation, Taobao is the most visited e-commerce website in China, ranking 22nd in the world s website traffic ranking and 7th in China.

(5) Business ---- Application system for professional managers (B to M)

This application system is gradually improving the details of its management mode and trading methods. Compared with traditional e-commerce, B2M has been greatly improved. In addition to the fundamental differences between the user groups it faces, B2M has a larger characteristic advantage: the offline development of e-commerce! The characteristics of the above three traditional e-commerce: buyers and sellers of goods or services can only be netizens, and the B2M model can completely bring the information of goods and services on the network offline, companies release information, and managers obtain business Information, and provide goods or services to all people, online or offline.

Taking the Chinese market as an example, traditional e-commerce sites face 140 million Internet users, while B2M faces 1.4 billion Chinese citizens.

E-commerce can provide the whole process of services such as online transactions and management, so it has various functions such as advertising, consultation, online ordering, online payment, electronic account, service delivery, consultation, transaction management and other functions.

The Desert Operation of Jingdong Mall, the National Day Great War of Suning Tesco, and the Night Club Benefit that Kuba has been running for several months. Near the National Day Golden Week, home appliance e-commerce started a new low Price ".

At the same time as the price war, whether to join the two major e-commerce platforms of Taobao and JD.com has also become a multiple choice question for home appliance e-commerce.

Today, the top five home appliances e-commerce companies such as Kuba and Xinegan have become partners of Taobao Mall, while Han Depeng, general manager of Gome Online Mall, another e-commerce company owned by Gome, also revealed at the end of September that Opportunities will also be added to the platform of Taobao Mall. However, Sun Weimin, vice chairman of Suning Appliance, expressed a completely opposite view in an interview with this reporter. He believes: "Suning Tesco has its own independent and complete operating system and does not need to rely on other platforms for development."

Prior to this, JD Mall not only rejected the olive branch extended by Taobao, but even actively stopped cooperation with Alipay. The two largest home appliance e-commerce merchants refused to join Taobao and Tencent's online shopping platform, and 3-5 Quba , Xindan, etc. have chosen to join the Taobao platform, which seems to be a watershed for home appliance e-commerce.

"Some companies publicize price as an advantage," Han Depeng told reporters. "For Gome Electronics Mall, this is a basic condition. Without low-price advantages, it cannot survive."

Following the previous sales of more than 10 billion yuan, becoming the largest e-commerce company in household appliances and even the vertical B2C, Jingdong Mall's sales exceeded 8 billion yuan in the first half of 2011, and it is expected to achieve sales of 24 billion to 26 billion yuan throughout the year Well, continue to maintain the leading position of home appliance e-commerce. However, for Jingdong in 2011, it is obviously the end of its dominance of the electronic e-commerce market, and the two traditional electrical chain giants Gome and Suning's electronic mall are pressing hard.

The most closely pursued is Suning Tesco, whose sales revenue in 2010 has exceeded 2 billion yuan. According to Suning Appliance's 2011 semi-annual report, Suning Tesco's revenue in the first half of the year reached 2.569 billion yuan, accounting for 5.61% of Suning Appliance's total revenue in the same period, further narrowing the gap with Jingdong Mall.

According to Suning Appliance's strategic plan for the next 10 years released in June, E-commerce's revenue in 2011 will reach 8 billion yuan. According to the rule that the revenue of the e-commerce industry in the second half of the year is 1.5-1.8 times the revenue of the first half, it is not difficult for Suning Tesco to achieve this goal, and Suning Tesco also proposed a long-term goal of revenue of 300 billion yuan in 10 years. The goal is even more aggressive than Jingdong Mall.

Although Gome has long been late in e-commerce, it has now ranked third in the industry. Prior to October, Gome acquired Kuba for 48 million, which made this small home appliance e-commerce company with revenue of only 300 million yuan in 2009 into the fast lane. Peng Liang, Vice President of Quba Network, told this reporter on September 29: "In the first half of 2011, Quba Network's sales revenue reached 726 million yuan, and branch offices were set up in 18 cities. From 200 to 1,500. "

It is worth noting that Gome also launched another new e-commerce company in March 2017, namely Gome Online Mall (Weibo). Han Depeng, who was transferred from Gome's Jinan Branch to the general manager of the online mall, is unwilling to disclose its sales, but from the recent ALEXA ranking, in addition to Jingdong's 94th place, Suning Tesco, Quba and Gome's online malls have separate traffic rankings. At 1472, 1959, and 2236, Gome Electronics Mall has seen the fastest rise in the past few months, and its shipments have been similar to Quba.

According to this growth rate, in 2011, home appliances and e-commerce will form a three-strong stand-alone pattern. The revenue of Jingdong, Suning and Gome (Kuba and Gome Electronics Mall) will reach 24 billion yuan, 8 billion to 10 billion yuan and 5 billion yuan respectively Yuan, although New Egg also achieved sales of 700 million yuan in the first half of the year, the gap with the top three continues to widen.

Following the tradition of the home appliance industry, the main form of competition for home appliance e-commerce is still price wars. Jingdong Mall, which used price as a competitive advantage, is gradually losing its price advantage due to the gap between the overall sales scale and Gome and Suning, which have more than 1,400 traditional stores. "Some companies publicize price as an advantage," Han Depeng told reporters. "For Gome Electronics Mall, this is a basic condition. Without low-price advantages, it cannot survive."

The fierce competition puts home appliances and e-commerce almost at a loss. Gome Suning can still rely on the profits of traditional stores to make up for the loss of e-commerce business, but Jingdong Mall has been losing money for many years, and also faces competition from online stores such as Taobao and Tencent.