What is T-Commerce?

also known as a TV store, T-Commerce includes the use of digital television technology to actively present advertising to viewers. Some strategies include the use of a banner that moves along the bottom of the TV screen and provides media for advertising beyond the usual television ads that sponsors create and display during the TV program. Other approaches require an interactive television approach that allows viewers to click on the icon during advertising or banner advertising when tracking the program, which automatically launches the product's product transfer to the e -mail address of the viewer. There are also limited T-Commerce applications that allow viewers to actually order products by clicking on the icons displayed on the TV screen or using the remote control to highlight and select specific icons that use the subscriber to process the order.

T-Commerce is another example of how goods and services providers can useVAT Modern applications for digital media to address potential customers. The aim is to use the media in a way that does not interrupt or interfere with the viewing experience, but allows viewers who are interested in certain products, get more information or place your order in real time. One of the advantages of this approach is that advertisers have the opportunity to establish connection with consumers, while the level of interest is high, perhaps leading to selling that would not be used using traditional television advertising methods such as ads that are quickly forgotten or ignored.

Currently, several different approaches to T-Commerce are used. Some are simply displays that viewers can easily minimize or remove. Others call for the use of search engines or banner ads that appear and move through the bottom of the screen, the program follows the program. Other applications are more interactive, allowing viewers to indicate that they want more information or even rycBehold to place advertising using some predetermined payments.

At present, the use of T-Commerce is somewhat limited, while some cable and satellite television providers are beginning to configure their networks to allow consumers to advertise. Some concepts include the use of intuitive software that evaluates which products are likely to be interested in the viewer, based on its viewers. For example, if advertising demography suggests that viewers who follow the following shows on a given channel during the evening are in a certain age range, the advertising shown will focus on the product relevant to this age group.