What Is Information Harvesting?

Information gathering (Information Gathering). Information gathering refers to obtaining the required information through various methods. The collection of information is the first and crucial step in the use of information. The quality of information collection is directly related to the quality of the overall information management work. Information can be divided into two categories: original information and processed information. Original information refers to data, concepts, knowledge, experience, and their summary directly generated or obtained in economic activities. It is raw information. Processing information is information with new forms and new contents formed by processing, analyzing, adapting, and reorganizing the original information. Both types of information play an irreplaceable role in a company's marketing management activities.

collect message

Information Gathering Information collection refers to obtaining the required information through various methods. The collection of information is the first and crucial step in the use of information. The quality of information collection is directly related to the whole

To ensure the quality of the information collected, the following principles should be adhered to:

1.

The process of information collection generally includes the following steps:

The scope of information collection can be divided from three perspectives:

Content range

Content scope refers to information content and information collection goals and needs

As managers of our company, our main function is to process information and make decisions. However, in actual work, we find that the sources of information are various and when presented to us, they are complicated and complicated; even with the help of information tools, such as Email, IM, and various management software, we may still get lost In the information, not the right decision.

Linkwedo ^{[1] The} information collection tool incorporates the concept of flexible management. It is people-oriented, unlocks the information yoke, opens up information islands, and opens up information sources, allowing employees to freely and spontaneously record daily work information, and extract data from the information recorded by employees, thereby Finally, it provides the basis for decision-making.