What is online advocacy?

Online Advocacy is a relatively new persecution that focuses on the use of the Internet and tools it provides to promote a particular problem, candidate or candidate group. This advocacy is proven through a number of different formats and strategies and usually includes the use of dedicated websites, e-mail, video sites, blogs and social networks. Although it is generally not used as the only strategy, many candidates and organizations can consider it a critical part of their overall efforts. Most online activities can be performed by an already established existing infrastructure. If more is needed, it can usually be obtained relatively quickly and relatively cheap. In addition, the message can get to many different people at once by clicking on the button.

In Beginning of the 21st Century. Century was enough that candidates just had a website, a place where people could go about what they thought about the problems. From this point in the threat ofA and the ate website dedicated to the candidate and its platform not only became a way to get this report, but a valuable source of collection of funds. Many politicians give supporters a way to donate a campaign directly on the web using an Internet payment system with most likely to include credit cards. This type of online defense has opened new sources of income at a time when the campaigns became more expensive.

Online Advocacy Strategy does not stop with websites. E-mail and especially blogs have become popular tools of those who fight for the matter. They provide a chance to get simple news to people very quickly. The only associated expenditure is to hire someone to write pieces and send them. In the political campaign, this is often done by volunteers. Emails and blogs are easy to set up and are easy to publish, with minimal HTML skills.

For those who have a little creative skills and are technically gifted, online defense can also include Internet video sites. With this strategy can candidateThose to publish entire meetings, assemblies or manifestations, and then direct voters to this site to check what happened. This is a particularly important form of online defense for those who feel their message, is not sufficiently broadcast in traditional media.

Although social network websites were not created primarily to serve as tools for advocacy online, they certainly have their place. Those who have problems they feel passionate about passionately are able to share this message with their friends and make contact with who supports this cause. This is an effective way to create a campaign for local levels at local level, because most people tend to have friends who think like them. Positive results from a campaign on social rking network can be seen very quickly.