How Do I Choose the Best Restaurant Business Ideas?

Catering industry (catering) is a food production and management industry that provides consumers with a variety of drinks, food, consumer places and facilities through instant processing, commercial sales and service labor. As defined by the European and American Standard Industry Classification, the catering industry is a catering service organization.

food

The general expenditure items of the catering industry are

On October 10, 2009, Tianjin Food and Drug Administration

Catering industry is an industry that was opened earlier in China. The continuous influx of well-known international catering companies

In 2014, the country s catering revenue was 278.6 billion yuan, a year-on-year increase of 9.7%, an acceleration of 0.7 percentage points from the previous year, ending the downward trend in growth for three consecutive years since 2011. In addition, the gap between the growth of catering income and the growth of total retail sales of consumer goods (12.0%) has also changed from the trend of continuous expansion in the past three years, narrowing from 4.1 percentage points in 2013 to 2.3 percentage points. The catering income has driven the growth of total retail sales of consumer goods 1.12%. Catering income above the designated size stopped falling and rebounded, with annual revenue of 820.8 billion yuan, a positive growth of 2.2% year-on-year, a significant increase of 4 percentage points from the previous year.

Precise positioning is a prerequisite

The catering industry is one of the most competitive industries. Entrepreneurs should grasp the principle of misaligned competition and seek business characteristics. Constantly introduce new products, introduce new styles, new varieties, new services and new features.

The right location is the key

The choice of location has a special role in the operation of the restaurant. Restaurants should be selected in shopping centers, downtown areas, business office areas, large residential areas and other areas with high concentration of consumption, and bus stations, subway stations and subway lines are also good choices.

Smart marketing is an element

Managing the catering industry requires a very clever marketing art, turning the best ideas into gimmicks, and trying to be as "a person as I have it, a person as I am."

Attentive service helps

Customers are always the parents of food and clothing, they can bring a good market reputation and produce a "snowball effect". Therefore, providing high-quality services to customers, such as providing takeaway and booking services, extending business hours, etc., can attract some old customers.

The development of China's catering industry has experienced a period of service standardization, equal emphasis on service and dishes, and since the 1980s, it has entered a stage of fierce competition. Looking at the changes in the catering industry, in the final analysis, they are all market-centric, and hospitality hotels are at a disadvantage in the competition. Therefore, in an orderly, competitive and profitable stage, only by focusing on the customer and taking the market as the guidance and changing the business concept can we be invincible.

Renewal of dining environment

The catering of modern hotels has invariably taken the improvement of the dining environment as a method and means to attract customers. Improve the layout of the restaurant environment, highlighting the local characteristics of a place or the architectural style of a historical period. Received unexpected results. It also highlights a historical place, and decorates it accordingly. It can also design a matching atmosphere according to different restaurants, making it a place for guests to enjoy, and feel unique features.

Update of service concept

Today's catering industry services have gone from programmatic, standardized, and standardized to a higher level of personalization, exquisiteness, diversity, and humanity. However, it does not place too much emphasis on the specific size and distance standards of tableware. Practicality, caring about the customers' concerns, reflecting the friendly, thoughtful and meticulous service, and embodying the humanity in the nuances, integrating the art into the service process, and even the catering industry has added performance services It also abandons standing service and promotes walking service, observing guests to meet their needs while walking, making the catering service more prominent.

The hospitality-type hotel puts too much emphasis on the standard of reception tasks and ignores the communication with ordinary guests. This single service concept severely restricts the development of this type of hotel. Only by increasing the training, from the managers to the employees, can they change their minds, pay attention to market orientation, meet the needs of customers, and make the guests feel value for money.

Dishes and taste updates

The hospitality industry of the hospitality hotel has a slow action on the innovation and development of dishes, and only focuses on the tastes and requirements of leaders. It has not carefully studied the market needs. The tastes of guests only package the appearance of the dishes, such as pan flowers, borders, The appearance of the display, etc., did not dig deep into its inherent taste, color and nutrition, and did not pay attention to the cultivation of the brand.

And the current consumers of food and beverage have newer knowledge and requirements for dish tasting. From "stomach" in the 1970s, "eye-eating" in the 80s, to the state of "heart-eating" today, it has risen from sound, fragrance, taste, shape, and organs to sound (listening to sound) and law ( Practice), quantity (serving quantity), quality (quality), number (ordering quantity), and more emphasis on nutritional mix and absorption and freshness of raw materials.

In order to meet the needs of the market, the development and innovation of dishes have been further improved. Compatibility is taken into account, fusion of cuisines and confluence of flavors are carried out, and traditions are inherited and combined with the development of new dishes.

With the development of the economy, the trend of the catering industry has gradually become mainstream. Many working-class people changed their minds, walked out of their families, and walked into hotels and guesthouses. Therefore, both social catering and hotel catering should take this as an opportunity to increase variety, change tastes, adjust prices, and attract a broader mass consumer market.

Hotel catering should be based on its original hardware advantages, pay more attention to service advantages, and timely adjust business ideas. Study the market, study the needs of guests, give play to their own advantages, combine their own reality, take the customer as the center, take the market as the guide, seize the huge share of the mass consumer market, occupy the leading position in the mid-to-high-end restaurant market, and serve the hotel. Catering opened up a new situation.

Two-way communication, providing value-added services

Attention to customers

People take food as the sky. First, let s take a look at how to eat: eating around a table is the best and most cruel place to test everyone's etiquette. Guests eat, chat, listen to others' opinions, pay attention to other people's behavior, etc. This period can often exceed two hours. In general, who should sit in that position should wait for the hostess's invitation before taking the seat. Usually, men sit in the middle of the two women, because the hostess generally wants to arrange seats according to gender coordination. Furthermore, men have the sacred obligation to take care of and talk to the ladies next to them.

The napkin on the plate should be folded in half on the lap, not around the neck like a baby. Place your hands on the table, and don't support your elbows on both sides of the plate! On the right side of the plate are knives and spoons, and on the left are forks. Often three cups are placed in front of the plate, the big cup is used for drinking water, the white wine is used for small cups, and the medium cup is for red wine. Bread is usually placed in a bamboo basket or a suitable container. It is generally best not to "steal" a piece of bread before the first dish is served. Don't drink before you start eating, and you should generally wait until the hostess invites you to start the meal.

Guests usually take appropriate portions from their own dishes and pass them to their neighbors. The man is responsible for adding food and pouring wine to the lady next to him. If you think the wine is almost finished, then don't stubbornly, let the glass be full, others will not pour you wine. Remember to wipe your lips before drinking to keep the rice cups transparent and clean. When you need to wipe your mouth with a napkin, it is best to hold the napkin with both hands. If the host invites you to add more dishes, politely decline it once, so as not to lose the reputation of the hungry ghost, it is best to wait for the host to take over the dish. If there is a dish that doesn't appeal to you at all, still try to eat it, don't embarrass the host. Do you always want to leave some food on your plate to show that I am not hungry or full of wine? Answer: Not necessarily. Generally, sweeping the dishes to the light will make the host happy, especially the praise and appreciation of the hostess who carefully selected and prepared the dishes.

There are many dining etiquettes. Generally speaking, what is "not suitable" or "prohibited" is done, for example:

-Don't talk when your mouth is full

-Close your mouth when eating, don't make annoying sounds

-Do not blow with your mouth when the soup is hot (make it cooler)

-Don't use a knife to cut salad greens, omelette or noodles

-Potatoes (or yams) do not "squeeze" mashed potatoes with a knife or fork yourself

-Use a small piece of bread to gently push a piece of meat or vegetables onto a fork to eat, don't use a knife to push

-If you accidentally have fishbone in your mouth, do not use your fingers to pull it out. Put it lightly on the fork from the corner of your mouth and on the side of your plate.

-Generally speaking, it's impolite to eat the sauce on the plate with bread pieces. (Although the temptation is great!)

-When eating cheese or cheese, do nt eat it like jam on breakfast.

-Don't use your knife to cut the bread. The bread must be torn into small pieces to eat. Don't bite like a big bun.

-After the meal, place the knife and fork on your plate with the fork pointed down and do not cross

-Using toothpicks on the table is very inelegant, definitely remember this taboo

-After the hostess signaled, the guests can leave the seat. The napkin does not need to be folded. Just place the napkin beside your plate.

The current development situation of the catering industry is very grim. The large-scale fast-food chain companies maintained a growth rate of about 10% in the first half of the year. The proportion of new store expansion completion plans is only 20% -30%. The profits of local fast-food brands are less than 8%. The growth rate of dinner companies has slowed down significantly. Enterprises in Guangdong, Hainan, Hunan and other places even closed down due to overwhelming, or rented or transferred externally. In addition, the turnover rate of hot pot enterprises in the first half of the year generally reached the lowest in history.

In 2006, China s retail sales of food and beverage for the first time exceeded the trillion yuan mark for the first time, reaching 1034.55 billion yuan, an increase of 16.4% year-on-year, a net increase of 145.8 billion yuan over the previous year, achieving double-digit high-speed growth for 16 consecutive years, and reform and opening up. Compared with the early 1978, it increased by 188 times.

In 2007, the development of China's catering industry reached a new level. The annual retail sales reached 1,235.2 billion yuan, an increase of about 200.65 billion yuan over the previous year, an increase of 19.4% year-on-year, and 3 percentage points higher than the same period last year. 13.8% of the total, driving the growth of total retail sales of consumer goods by 2.6 percentage points, and contributing 15.6% to the growth of total retail sales of consumer goods.

The impact of restricting "three public consumption" continues. After entering 2013, the decline in performance of high-end catering companies is an indisputable fact. Data show that the performance of high-end restaurants across the country in this year fell by more than 20% on average.

In A-share catering listed companies, although the general performance in 2012 showed year-on-year growth, industry insiders have said that the growth rate is lower than expected. In 2013, under the background of high-end catering significantly suppressed, the performance of listed companies will be squeezed even more. As obvious.

Significantly reduced passenger flow

Under the influence of "three public consumption", the impact of the promotion of conservation and opposition to waste on the high-end restaurant industry has gradually emerged. "Now the company's overall turnover decline is not very obvious, but from the perspective of classification, ordinary mass consumption still has a certain increase, but high-end consumption has dropped significantly, roughly speaking from the data point of view, this year's high-end consumption decline may exceed 20%." Chengdu An executive of a catering company told reporters: "Although it is not yet possible to make losses, under the background of declining turnover, the negative impact of rising raw material costs plus personnel costs on the company's operations has become apparent. If this year develops in accordance with this trend , The company's high-end catering is bound to make some adjustments. "

In fact, not only in Chengdu, but also in most parts of the country. According to many industry insiders and industry incomplete statistics, under the restriction of "three public consumption", the performance of second- and third-tier cities such as Dalian, Ningbo, and Chengdu has declined significantly, with the average market decline more than 30%. In first-tier cities such as Beijing and Shanghai, the performance of high-end catering has generally fallen by more than 20% in recent times. Some people in the industry believe that a large part of the high-end catering industry's operating income comes from official consumption, and personal consumption does not account for much of it. Under the influence of "three public consumption", the apparent decline in official consumption has led to a decline in the performance of high-end catering companies.

Listed catering performance is worse than expected

Today, there are three listed catering companies in the A-share market. Among them, Hunan and Hubei are considered by the industry to be the companies that have suffered the most obvious decline in high-end catering.

According to the results of the 2012 report from Hunan and Hubei, the company's total operating income was 1.379 billion yuan, a year-on-year increase of 11.66%, and its net profit was 120 million yuan, a year-on-year increase of 29.35%. In the third quarter of 2012, the company had expected the annual net profit growth rate to be 20% -60%. At present, the company's 2012 performance is approaching the predicted lower limit. Regarding the 2012 transcripts submitted by the Hunan and Hubei Province, industry insiders have said that they have fallen short of previous expectations. Short-term companies are still facing risks of decline in performance and risks of controlling shareholders' holdings. 2013 may be the most difficult year for the company.

Feng Xue, an international securities analyst, analyzed the results of the 2012 report on Hunan and Hubei, saying that the company's revenue and net profit growth were lower than expected. Regarding the reasons that were less than expected, Feng Xue said that the high-end catering industry of Xiang Eqing was greatly affected by the decline of the macroeconomic growth rate, and its operating income growth rate decreased quarter by quarter.

In contrast, Quanjude in the sector has been relatively negatively affected. Jia Liguo pointed out that due to the current government's opposition to extravagance and waste, Quanjude's 2013 and 2014 revenue growth rate was lowered. The current objection to extravagance and waste may be less than that of high-end business banquets for other catering companies, but the anti-excessive atmosphere may also have a certain impact on the company. But for Quanjude's 2012 net profit growth of nearly 20%, Jialiguo said that it is still lower than expected. "In the fourth quarter of last year, the year-on-year growth rate was only about 6.68%. At the same time, the decrease in revenue led to an increase in cost and expense ratios, which led to the company's lower net interest rate."

From the point of view of industry insiders, the year-on-year decline in high-end catering in 2013 will be a major trend, the catering industry will continue to be under pressure, and related companies will continue to experience hard times.

Since the second half of 2008, in the context of expanding domestic demand, the Ministry of Commerce has proposed that it will vigorously develop the catering industry in terms of expanding domestic demand and stimulating consumption. Promote development with consumption and vigorously develop the catering industry in three areas. First, vigorously develop popular catering. Secondly, focus on and solve the problem of assured consumption in the catering industry, and strictly control the purchase of food ingredients. Third, actively promote energy conservation and environmental protection, and promote the deep development of industry energy conservation and emission reduction.

Chinese food companies have attached great importance to brand building and business expansion. Through various methods such as chain operation and franchising, China's catering industry is actively entering overseas markets. In China's food and beverage market, Chinese meals are the main form of meals, and Western meals are gradually emerging, but the scale is still small. Fast foods are dominated by western fast foods. KFC, McDonald's, Pizza Hut, etc. are the main forces in the market. Chinese fast foods have flourished, but It is not yet possible to compete with "foreign fast food". With the development of China's economy and tourism, the prospects of the catering industry are promising. In the next few years, the business model of China's catering industry will diversify, the internationalization process will accelerate, and green catering will become fashionable.

According to data released by the National Bureau of Statistics, from January to August 2013, the country's catering revenue reached 151.9 billion yuan, an increase of 8.9% year-on-year, and the growth rate decreased by 3.9% compared with the same period of 2012. Among them, the catering income of units above the designated size reached 510.7 billion yuan, a year-on-year decrease of 1.9%. Although the decline is narrowing month by month, the catering industry is still at its lowest point in recent years.

After eliminating the bubbles of excessive consumption and luxury consumption, mass catering will become the mainstream direction for the future development of the industry. Since 2013, the demand for popular catering represented by hot pot and fast food has been increasing, and the market share has reached more than 60%. People eating out has become a way of life. There is huge demand for elderly public catering services, and the concept of social catering services has gradually matured.

Since 2013, China's catering market has suffered a serious decline. In order to get rid of the industry's predicament, the Chinese Culinary Association has guided the transformation of the industry and actively promoted the development of popular catering.

Organized by China Cooking Association:

China Restaurant Elite Club (every two years)

World Catering Knowledge and Culture Festival (every three years)

Chinese Catering Brand Heroes Association (every four years)

Global Chinese Restaurant Celebrity Forum (three a year)

China Local Cuisine International Cooking Competition

National Culinary Technology Competition

Baotianxia and KFC, McDonald's, etc. were selected into the Top 50 Fast Food Companies in China on April 8, 2010, organized by the China Culinary Association and sponsored by the China Culinary Association's Fast Food Professional Committee. The Forum was grandly held in Beijing. The theme of this conference is "New Economy, New Development, New Future", which aims to discuss the standardization, industrialization and industrialization of popular catering. Nearly 400 people from relevant government departments, popular catering companies, experts and scholars from all over the country attended the forum. The forum discussed the coverage, status quo, development ideas, market opportunities and other issues of popular catering.

At the meeting, the China Culinary Association released the "Top 50 Fast Food Reports in China 2009" for the first time. Bao Tianxia and KFC, McDonald's, Dix, Ajisen, Real Kung Fu, Yoshinoya, Goubuli, Quanjude, Danniang Dumpling, Yonghe King and other companies were selected into the top 50 and ranked 15th, which is praised as the fastest growing industry Of a "black horse". Statistics show that the turnover of the top 50 companies in 2009 were more than 100 million yuan, and 90% of them achieved inter-provincial and inter-city chain business development.

At the forum, Su Qiucheng, chairman of the China Cooking Association and director of the fast food special committee, said that China will improve the modern fast food industry with Chinese characteristics and cultivate a group of large fast food enterprise groups with independent intellectual property rights and well-known brands and international competitiveness. The next 10 years will be a decade of rapid economic development in China. The modern fast food industry has ushered in its own "golden age"! The fast food industry has become an important force supporting the sustainable development of the catering industry and a new economic growth point. China's dream of becoming a world economic powerhouse is just around the corner.

As a traditional service industry in China's tertiary industry, the catering industry has undergone four stages of reform and opening up, quantitative expansion, scale chain development and brand upgrade strategy, and achieved rapid development.

There are 4 million catering outlets across the country. In 2005/2006, China s top 100 catering companies had total assets of about 32 billion yuan, total profits of about 6 billion yuan, and about 800,000 employees, up by 40.38%, 28.84%, and 33.33% from the same period last year, respectively, which is higher than that of the whole society Average growth level.

From July to August 2008, the China Chain Store and Franchise Association and Deloitte Touche Tohmatsu jointly investigated the development trend of China's chain restaurant industry. They interviewed Quanjude, Xibei, Qiaojiangnan, Dezhuang, Little Swan, Little Sheep, and KFC. Chairman or general manager of representative companies in the industries of Yoshinoya, Yoshinoya and Xianzolin. Summarize the development status of domestic chain catering industry in the emergence stage:

The development of the chain restaurant industry still maintains a high speed. The chain restaurant development model of the surveyed catering companies mainly consists of direct-operated stores and franchised stores, accounting for 75%; of the surveyed companies, only KFC has a total of more than 500 chain stores and sales of more than 10 billion. Sales of 21.5 billion yuan, far exceeding other catering companies. According to the analysis of the survey situation, the majority of the operating scale are those with less than 100 chain stores (66%) and sales of less than 1 billion yuan (80%).

From the analysis of the proportion of sales growth, 95% of enterprises have double-digit growth, of which 42% in the range of 10% -20% increase and 31% in the range of 20% -30% growth. The mainstream of the surveyed companies indicates that most of the companies' developments are in line with the laws of benign operations and can still maintain a high development speed.

Raw materials rose rapidly, and gross profit margin rose steadily. In 2007, 32% of the companies surveyed had raw material growth rates below 10%, 52% of the companies 'raw materials growth rates reached 10% -20%, and 16% of the companies' raw materials growth rates reached 20% -30%. Under the premise of rising raw material costs, only 26% of the surveyed companies 'gross profit margins fell within 5%, 47% of the companies' gross profit margins remained basically unchanged, and another 16% and 11% of the companies increased by less than 5% and 5%, respectively. the above. It can be seen that most companies can still maintain a stable and rising gross profit margin, which indicates that the profitability of the chain operation of the investigated companies is relatively healthy, has strong anti-risk capabilities, and there is still room for digging in terms of open source efficiency.

Chinese catering needs to enter the Internet

1. The rapid development of the Internet has become an irreplaceable trend. If you still indulge in the traditional way and follow the traditional old path, it will inevitably be eliminated.

2. This is the era of mobile Internet from 2010 to 2020. If the mobile phone promotion method is adopted, it will definitely cause a huge stimulation to the catering industry and promote development.

3. The development of mobile Internet has accelerated the rapid development of mobile phone systems and mobile software.

1. Economic globalization has brought new opportunities to the development of the catering industry. After joining WTO, a large number of foreign capital and foreign companies have entered China, and foreigners with different dietary habits and cultural backgrounds have gathered in China, providing greater space for the development of China's catering industry. China's opening to the outside world is accelerating, world-renowned catering companies will enter more of our market, and foreign advanced management experience, scientific operation models and business ideas will be more deeply integrated into our catering companies. At the same time, Chinese catering is accelerating the pace of "going global". The successful hosting of the Beijing Olympics and the holding of large-scale events such as the Shanghai World Expo have provided a new stage for promoting the Chinese catering culture.

2. The national policy of expanding domestic demand has brought new space for the development of the catering industry. In the coming period, China's macroeconomic situation will continue to maintain a stable and healthy operation, and vigorously developing the catering industry is in line with the central government's policy of expanding domestic demand. With the development of social economy and the improvement of people's living standards, the lifestyle of urban and rural residents is constantly changing, new requirements have been put forward for the development of the catering industry, and health, environmental protection and green consumption have become fashionable. China's catering market will further expand and drive the related industries such as plantation, breeding, food processing, construction and decoration, manufacturing, education and training to better play an active role in expanding domestic demand.

3. The state's strategy to accelerate the development of the service industry has brought new opportunities to the development of the catering industry. At present, the total volume of China's service industry is relatively small. The proportion of output value of service industry in 2007 is less than 40%, which is far from the average proportion of global service industry output value of 60% (more than 70% in developed countries). The report of the 17th National Congress of the Communist Party of China puts forward "accelerating the development of modern service industry and increasing the proportion and level of service industry". The State Council's Several Opinions on Accelerating the Development of the Service Industry and the General Office of the State Council's Implementation Opinions on Several Policies and Measures to Accelerate the Development of the Service Industry have laid a good policy foundation for the accelerated development of the service industry and brought rare opportunities for the development of the catering industry.

4. The integration of the Internet into the catering industry brings new developments to meet. Since 2013

The challenges facing the development of China's catering industry are not only the problems accompanying the development of the industry itself, but also the competitive pressure from foreign catering.

Forming ideas

In today's increasingly prosperous catering market, the trend of mass consumption is beginning to drive the business philosophy of the catering industry. For this reason, always paying attention to the consumer's consumption needs and designing and creating more new, strange and special products have become the pursuit of the catering industry. At the same time, the development of the economy and changes in customer demand also require diversified characteristics of dishes. Chinese cuisine has formed its own distinctive flavor system for thousands of years, and this system is gradually showing the fusion and mutual learning of each other, and learning from each other. Similarly, chefs also need to respond to consumer needs with a rapid response, and satisfy consumers with professional service.

Sichuan cuisine

The people take food as the sky, and the catering market has existed for a long time. However, with the development of social forms, the catering market also presents unique format structures and consumption characteristics at different stages of social development. With the increasing market competition pressure and low profit margins, many chain catering companies have to test water delivery business. As the takeaway business continues to grow, some restaurants have started ordering food online. Time-saving, worry-free, money-saving and convenient online ordering service has been popular with white-collar workers once it was launched. Compared with the store service, takeaway business has the disadvantages of reduced service intensity, shorter service time and separation from the physical dining environment. However, the smooth operation of the takeaway business under this special situation will bring more realistic requirements to the catering company.

Take-out catering is growing rapidly, and the satisfaction of meals is gradually reduced while the timeliness of meals is resolved. Factors such as the quality assurance of take-away products, short-term service, and the solution of functional catering requirements have greatly affected the development of take-out catering in the future. The refinement of the takeaway catering market is urgently needed for all takeaway catering now. Whose solution is more in line with the needs of market refinement in the future and who will occupy more of the takeaway catering market.