What are the different ways of measurement of the brand capital?

Equity Brand Equity is a term used to describe the benefits that the company receives from marketing products called consumers know and trust versus marketing of the same products under the general or unknown name. To see if the brand has any real capital on the market, it is important to measure the brand capital and properly assess the impact that the brand has on the shopping public. There are several ways to measure the brand's own capital, taking into account factors such as the market share associated with the brand, as the brand is unforgettable and what type of images is connected by consumers with a specific brand.

One of the key elements used to measure your own capital is how easily the brand is recognized by the general public. For example, a brand and logo that is well established and has the reputation of quality and availability in the eyes of consumers will usually control a significant amount of share in the market. When research indicates that a significant percentage of consumers would probably tryThe new product launched under a trusted brand compared to the creation of a new brand for this product is considered to be relatively high, and the manufacturer is most likely to sell this new product under this recognized brand.

The total market share is a strong indicator that consumers would hold a brand with great respect. This level of trust is usually earned over time due to a combination of high quality and affordability. In some cases, the brand sets a standard for certain goods or services, and the brand becomes synonymous with this product, such as a brand of a particular type of face tissue that becomes a common designation for all facial tissues, whether they are sold under a brand or not. If this is the case, the vast majority of consumers are likely to achieve this brand name above all. To measure your own brand capital here will be the volume of sales rapidlyindicate how effective the brand is when it comes to a moving product.

It is also possible to measure the brand's own capital in terms of images that the brand and logo conjure up for consumers. Depending on the products placed on the market under the brand, the view of the name and logo can evoke happy or poignant memories, which in turn attract consumers to these products. Here, to try to measure their own capital, they will focus on relationships that consumers create with products, and how these relationships make these consumers to continue buying these products over all others. For example, a consumer combining a specific non -alcoholic beverage brand with the first summer love, sun and entertainment and carefree times is much more likely to buy this brand rather than a transition to a different soda, which is cheaper, simply because of the warm feelings that the product triggers.