How can I make a marketing mix decision?

The

decision on marketing mixes concerns the solution of each of the four categories usually associated with marketing strategy and pay great attention to the factors surrounding the product, price, place and promotion. In order to make effective marketing mix decisions, to properly assess the potential of products manufactured, identify the most likely consumers to purchase these products and determine the most likely price and promotion of these products is absolutely necessary. This process will often include the consideration of several different scenarios and the design of informed projections about the results before the final decision on the ideal marketing mix.

One of the first numbers to be considered when deciding on the marketing mix is ​​the properties of the product itself and which sectors or groups on the consumer market are most likely to be attracted to these attributes. Understanding the nature of the product how it works Aprč it should beSelected for similar products offered by competitors, it creates the basis for the company to try to connect with the right consumers and motivate them to buy. During this process of the process, attention must be paid to all aspects of the product itself, except as it is packed.

Marketing mix decisions include a call for careful attention to product prices. The idea here is to assess how many consumers are willing to pay to have access to products. This often involves comparing competitors' prices and determining whether attributes that distinguish the product from others are likely to be sufficient to attract consumers from other products at a similar price. Understanding the degree of demand that the product is likely to generate, and balance with production costs can facilitate the acceptance of the retail price range that is competitive but still sufficient to make the manufacturer reach a decent ZI levelSCR from each unit sold.

Attention where the products are sold will also be essential for deciding on marketing mixes. The aim is to ensure sales sales that targeted consumer groups are likely to be regularly inhabited. This includes retail stores of brick and mortar, order opportunities and even the sale of websites. Understanding the characteristics that define the ideal customer for the product is much easier to decide how to ensure that the product is easily accessible for purchase.

The final key element with decisions on marketing mixes is related to effective promotion or marketing of these products, so consumer awareness is grown. Again, this involves understanding the nature of the required customers and the use of promotional tools, which is the most effective connection with this customer base is as effective as possible. Depending on the AA type of consumer type, which is most likely to buy a product, promotional efforts include SMI will be radio and television ads, advertising in printed publications and even using ads for banners and promotional sites online. By assessing chances on the required demography of customers, actually using these types of media, it is possible to focus more effectively on promotional efforts and generate the greatest return on investment in efforts.