What Are the Different Types of Advertising Expenditures?

The so-called advertising costs refer to the fees paid by enterprises to stimulate consumers' desire to purchase their products or services through various media promotion or distribution of gifts.

advertising fee

The so-called advertising costs refer to the incentives of consumers for their products or services through various media promotion or distribution of gifts.

Advertising costs generally refer to the total cost of an advertising campaign. Generally, advertising costs consist of two parts:

Advertising expense budget is an advertiser's plan and control plan for the expenses required for advertising campaigns. It is the total amount of funds that an enterprise plans to invest in advertising and promotion within a certain period (usually an annual).

The tax law stipulates that the advertising expenses and

The difference between advertising fees and business promotion fees

The difference between the two costs is mainly in terms of undertaking business objects and obtaining bills, depending on whether the specific business is published on television, websites, radio, newspapers, outdoor billboards, etc. through advertising companies and professional media, and obtain special invoices for the advertising industry. The two conditions are true, that can be used as advertising expenses, otherwise it can only be used as business promotion expenses.

As advertising costs, although there is a deduction limit before corporate income tax each year, the excess can be carried forward in subsequent years. Business promotion fees also have a deduction limit before corporate income tax each year, and the excess can be carried forward in subsequent years.