What are the different types of alternative ads?
A substitute advertising is a marketing strategy in which the company seems to advertise one product or brand when it actually advertises another; For example, apparent lung cancer advertising can actually advertise the cigarette brand. This is only used when companies are forbidden to advertise a certain product such as cigarettes or alcohol. One type of alternative advertising involves using television ads that mention a product for which a company is not known as a way to raise the idea of a product for which the company is known. Another example of this ad is to sponsor events and sports teams. Public services announcements are also commonly used to advertise these products. Some companies may be prohibited according to the specific laws of the region, so the company creates an advertisement that emphasizes an item outside the standard brand products. For example, the company known for alcohol can create an advertisement that emphasizes a new non -alcoholic drink. The advertising itself is made on INZHerring non -alcoholic beverage, but because the company is known for alcohol production, many viewers automatically think about an alcoholic beverage when they see advertising for soft drinks.
Another type of replacement advertising is done through sponsorship, usually events or sports teams, but it can also be for things like scholarships, parks and foundations. In this type of advertising, the company rarely advertises anything. The whole society is that it will leave its logo somewhere, for example on a wall at an event or on an external district of a sports event, and this represents the idea of a brand in the mind of consumers. The company is not technically advertising nothing, just showing its logo, which is in the laws of most regions governing acceptable advertising.
Most of the prohibited advertising laws are associated with health risks; For example, cigarettes are associated with lung cancer and other diseases. In this case canBeing a substitute advertisement by announcing a public service (PSA) about the risks of smoking, even if the dog can use the color or logo of the company. This informs consumers about the danger of using the product, but at the same time attracts consumers to a certain brand because it gently mentions it.
The legality of alternative advertising is questionable in some regions and countries, so companies should check local laws before using any methods of alternative laws. Although there are many areas that allow this type of advertising, others will sue society. In addition to pulling ads, companies can also be fined and face other sanctions.