What Are the Different Types of Surrogate Advertising?
Advertisement classification refers to the different types of advertisements classified according to the requirements of different purposes. The main classifications are: (1) divided according to different content (2) divided according to different selected media (3) divided according to different scope of communication (4) divided according to different purposes (5) divided according to different objects (6) It can be divided according to the way of appeal; (7) According to the speed of generating benefits, (8) According to the different stages of the life cycle of the product, (9) It can be divided according to the different forms of performance art and must be based on the different consumption of consumers Psychological characteristics, choose the appropriate advertising type to achieve the best publicity effect. [1]