What Is a Non-Pricing Strategy?

Non-integer pricing is a price that ends with a fraction, such as 8.89 yuan, 99.86 yuan, and so on. Generally speaking, consumers are accustomed to accepting non-integer prices. This is because: Consumers often think that non-integer price calculations are accurate, resulting in a sense of cheapness and trust. At the same time, non-integer prices are close to integer prices, which give consumers different psychological information. For example, the price of a bottle of perfume is not 1 yuan but 0.98 yuan. What consumers feel is not the concept of yuan, but the concept of angle. One level lower. Practical experience has shown that for many consumer goods, mantissa pricing is much better than integer pricing. ^[1]