What is the press set?

The Press Set is a package of promotional materials used to provide media members information about product or company. Companies maintain piles of prepared press sets to give media members at request. In addition, press sets can be distributed before a press conference or sent to match the new product release. Also known as a media set, the print set is a powerful tool for public relations. The typical press set contains basic information about the company and its main officers, contact information for the public contact department, recent press releases and printing clippings that mention the company positively. For a large announcement, the press set contains information about the announcement such as the biography of the new CEO or information on the new product. Velly to attract the eye. They may also include things such as corporate pencils, magnets, etc. The purpose of these branded gift items is to get to the tables of journalists and DAlšeho recipients of the print set to keep the company in mind. Some companies are preparing electronic printing sets that can be uploaded to the Internet, allowing journalists quick access to printing materials, including sound and video content, online.

Companies are using the company set to make information available to media members. The content of the printing set will be answered by many media questions and can be used as a journalist's link who wants to write a quick story without doing much research. In addition, the press set provides contact information so that journalists who want to go deep have a contact point. This person may answer advertising, conduct measures for the company's tours and send samples as needed.

SITS KITS are useful for companies of all sizes. A company that is well prepared with printing sets is the truthSimilar, in the media, it gets coverage because the set makes it easier to join the journalists to connect the story together. In addition, a proven willingness to cooperate with the media will mean that society will come to mind when a journalist needs items or information about the conversation. This can be reflected in greater publicity for society.