What is the product concept?

The concept of the product is the belief that any product that is of really high quality will eventually be admitted and set out to consumers without having to rely on aggressive marketing strategies for starting the product and generating sales. The general idea is that the features of the product will suffice to attract attention and allow orally satisfied customers to gradually build the reputation of goods or services and cause a natural growth pattern. The basic prerequisite for the product concept is contrary to the basic marketing concept that claims that any type of product must be advertised strongly to educate consumers and attract sufficient attention to the sale of a significant number of units.

The philosophical foundations of the product concept include three basic prerequisites. The first has to do with the quality of the goods or services produced. Simply put, consumers will be attracted by nature and prefer products that are of high quality. In addition, they have consumptionTele tending to attract any product that is perceived as new and somewhat innovative compared to similar products on the market. The last prerequisite is that the product must be highly designed to attract consumer attention and remain a popular option for any noticeable period of time.

with the concept of the product is emphasized on viral or natural growth in product popularity. While advertising can be used as one tool to achieve the public, this ad is considered a secondary meaning. The real focus is on creating and offering a product that immediately resonates with consumers because of its nature and high quality. From there, consumers take the task of spreading the word and efficiently facilitate the overall marketing process.

The concept of the product is contrary to multiple common marketing concept, which claims that even products that are of high quality and at the top of technology, MusIt is actively promoted to attract consumers and build a viable client base. The core of the marketing approach is efforts such as advertising campaigns, direct marketing for targeted consumers, media blitzes and other strategies aimed at actively achieving and motivating consumers to buy. With the concept of the product, the general idea is that if the product is really high quality and offers significant value for consumers, such marketing expenses are not necessary; Customers discover the product themselves, develop a reputation among consumers without the need for aggressive marketing, and eventually ensure a faithful client base that makes the company profitable.