What is the product pipe?
Product pipe is a range of products and services at different stages of development. At the moment, the company usually has many items in the pipeline. Some of them get into production and begin to generate revenue for the company. Others will not show the festival and the company can leave them. This term is particularly common in the pharmaceutical industry, where products can spend ten years or more in the pipeline. On the other hand, there is brainstorming that leads to a new product. Society staff may sometimes encounter a new invention, while in other cases they can engage in discovery activities to find potentially new compounds, as seen in the chemical and pharmaceutical industries. In this case, the discovery may not be done with respect to a specific goal, but to learn more about the compound to see if it has commercial applications.
As the development process takes place, the product moves down the pipe. The staff contributes to many different phases of development, including the creation of different versions andProduct analyzes to see if the product is sustainable or fits the company's mission. The pharmaceutical company could find a valuable new compound and enforce it to find that production costs are disproportionately high and the compound would, for example, serve only a small number of patients. The company could decide to stop the development because it would not be a sustainable supplement to the product line.
Testing is also an important part of the product pipe. The company begins with a small group of testers and gradually expands over time to larger and larger groups. This allows him to test the product and market; It can find that some testers react better than others and can use it for example to modify a marketing campaign. Testing could also reveal that the product is not sales, which is a common problem with pharmaceutical development.
companies need a huge amount of income to maintain the pipeline open. Investments in product development can beconsiderable, especially if it believes that not all products in development will reach the open market. Any product that can navigate in the product pipe must be profitable in order to support other products in development.