What is a video press release?
Video Message (VNR), also known as B-Roll or False Messages, is a carefully modified and packed form of public service announcement provided to local media for broadcasting. Theoretically, the content of the video press release must not be confused with authentic intelligence shots, but in fact a number of stores do not give a renunciation of liability regarding the VNR source. This practice has become very controversial in recent years, as producers of many video packages also include some form of payment for broadcasting time.
A typical video press release is produced similarly by authentic intelligence stories, with a professional interviewer or anchor, professional guests, graphics, charts and even a "man on the street" and assessments. However, the interviewer in the video press release can be a professional actor or experts can produce a video press release or manufacturer of the product for the company. Although video printing is used only by uniform experts or objective reportsRy, the fact that a particular corporation or agency is valid for the fact that the VNR often creates concerns about objectivity.
One of the first industries to use the video press release was pharmaceutical companies. Instead of arranging a press conference that announced new drug treatment, the drug company may decide to create a video press release containing its own shots of drug experiments, expert opinions and reports from patients and doctors. This footage is then packed as a legitimate novelty and sent to individual television stations. The station management can choose to broadcast the entire video press release, using modified parts to strengthen the self -governing story or electronically insert the local reporter as a "interviewer".
In addition to the pharmaceutical industry, a number of other industries use a video message or promote a new product line. Is knownthat car manufacturers, publishing and fitness equipment produce VNR for their own promotion. Even non -profit government agencies use video news to provide shots of a new program in action or to raise public awareness of the upcoming problem. The use of this shot by individual stations is absolutely legitimate if the station identifies the source of images or information as a video press release, not as shots shot by a recognized photojournalist.
Some local stations object to this requirement of complete publication, and many producers of video messages refuse to add any exclusion of responsibility to the shot itself. Most of the shots listed in the video press release are considered to be shares or B-Roll shots, such as a policeman who pulls suspected drunk drivers or laboratory techniques preparing samples for testing. Shooting of similar shots would be time -consuming and expenditure, especially if the production budgets are already tense. Video printVA allows messages manufacturers to fill in the broadcast time without having to hire other camera operators or local reporters.
It seems that the discussion of video messages is concentrated around the presentation of material as a legitimate message. It is assumed that the company would not receive the cost of production and distribution of the video press release unflattering to their product or service. For the reporter, he had only a little opportunity to question the facts or to present interviews from critics. If shots created on a video press release are not identified by exclusion of responsibility, viewers can confuse the "fake messages" items with factual, objective messages.