What Are the Different Types of Crisis Management Plans?

It should be emphasized that due to the uncertainty of the origin of the crisis, the uncertainty of time, the uncertainty of the acquisition of data and information, the degree of harm, and the uncertainty of the consequences of decision-making, the formulation of the crisis management plan was proposed With higher requirements, companies need to prioritize the development of crisis plans; in the process of planning, they must draw on suggestions from their superiors, employees and others in the process of making crisis plans. Especially before the plan is drafted, it is necessary to repeatedly consider and discuss the various factors that may affect the crisis and its consequences. The final crisis plan must be forward-looking, principled, documented, universally enforceable and process-oriented. Correctability. Sometimes in order to ensure the success of crisis PR, one or two alternatives need to be prepared.

Crisis management plan

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It should be emphasized that due to the uncertainty of the origin of the crisis, the uncertainty of time, the uncertainty of the acquisition of data and information, the degree of harm, and the uncertainty of the consequences of decision-making, the formulation of the crisis management plan was proposed. With higher requirements, companies need to prioritize the development of crisis plans; in the process of planning, they must draw on suggestions from their superiors, employees and others in the process of making crisis plans. Especially before the plan is drafted, it is necessary to repeatedly consider and discuss the various factors that may affect the crisis and its consequences. The final crisis plan must be forward-looking, principled, documented, universally enforceable and process-oriented. Correctability. Sometimes in order to ensure the success of crisis PR, one or two alternatives need to be prepared.

Chinese name

Crisis management plan

Category

plan

Features

Crisis control

Time

December 3, 1984

In order to be able to develop an excellent corporate crisis management plan,

1. The crisis management plan must be specific and operational, and there should be no ambiguity.

2. The crisis management plan must be systematic, comprehensive, and continuous. The rights and responsibilities of the organizations and personnel involved should be clearly defined, and the personnel should be effectively allocated so that everything is managed and everyone has something to do, so that the entire enterprise Members can quickly find their place and exert their initiative when the crisis strikes ... If the crisis management planning system is chaotic and disorganized, the relevant personnel will be slow, confused, or confused

3. The crisis management plan must guarantee its flexibility, versatility and forward-looking. Due to the rapidly changing environment of the company and the unknown situation at the time of the crisis, the crisis management plan must not be too rigid and dogmatic. Don't focus on details and focus on describing specific crisis events. In order to ensure that the enterprise can meet the general principles in the face of unforeseen emergencies, it can adopt targeted strategies and methods.

4. The formulation of a crisis management plan should involve all employees, and should be the result of the sincere cooperation of decision makers, managers, and implementers. Without the attention of decision makers, or the active response of executives, a crisis management plan will only become a beautiful display. Therefore, the implementers of the crisis management plan should be well-informed, so that they can be organically unified in ideology and understanding, and put the crisis management plan into practice perfectly.

5. The formulation of a crisis management plan should be based on the systematic collection and dissemination and sharing of information. Responsible for development and implementation

A complete crisis management plan should include the following three parts:

Crisis Management Plan Overture

1. Cover: plan name, effective date and document version number

2. President's Order: A statement from the company's top management, signed and issued to ensure the authority of the document.

3. Level and scope of document issuance: Clearly specify the level and scope of document issuance to ensure that those who need to read or use the plan can correctly understand the content of the plan. At the same time, the recipient of the document should sign the name and date to indicate their approval of the plan.

4. Relevant management systems for the formulation and implementation of the plan: including the confidentiality system, the plan for formulating, maintaining and updating the plan, the plan audit and approval procedures, and the timing and conditions for starting the plan.

Crisis Management Plan text

1. Objectives and tasks of crisis management: It mainly describes the significance of establishing a crisis management system, its position in the enterprise and the objectives to be achieved.

2. Core values of crisis management and positioning of corporate image: This is the program for crisis management of enterprises. The key to Johnson & Johnson's success in the Tylenol poisoning was because of a "worst-case crisis management plan." The principle of this crisis management plan is the company's credo, "the company first considers the interests of the public and consumers." This tenet has played a decisive role in crisis management. The Hilton Hotel sets two principles for long-term development: first, customers are always right; second, even if they are wrong, please refer to the first. Hilton put customers in a position where there is absolutely no mistake, which truly reflects the concept of consumer supremacy.

3. Communication principles for crisis management: The core of crisis management is effective crisis communication, which is to maintain control over information flow. Crisis management communication principles include internal and external communication principles that set the tone for crisis management communication.

Employee communication principles.

Communication principles for victims.

Principles of communication to the public.

Media communication principles.

Principles of communication to the government.

Communication principles for shareholders and debtors.

Communication principles for suppliers and distributors.

Principles of communication to competitors.

4. Establish a crisis management team:

Identify the chief crisis officer, or crisis management manager.

Determine the composition of the crisis management team, and describe and define the rights and responsibilities of each member.

Training and exercise programs.

Substitute plan: If the members of the crisis management team are unable to perform their duties after the crisis, personnel replacement plan and plan alternatives.

Member of external expert group.

Command, communication and cooperation procedures.

5. Financial resources preparation for crisis management:

The budget of the crisis management plan: including the daily operation and costs of the crisis management team, the cost of purchasing, maintaining and storing crisis management equipment, and the cost of implementing the crisis management plan.

Management of property resources: who manages it, how to obtain it, how to use it, etc.

Contingency measures for property resources: how to obtain corresponding resources when the resources reserved by the enterprise are used up.

Property resource maintenance systems, such as regular inspection, repair or replacement systems.

Use of property resources: who uses it, how to use it, etc.

6. Legal and financial preparation: legal and financial assistance procedures in an emergency.

7. Identification and analysis of crisis

Identifying the crisis: List the weak links of the company and the causes of internal and external crisis.

Analyze the crisis: analyze and evaluate the probability and severity of the crisis.

8. Pre-control measures for crisis:

Pre-control policy.

Check and urge.

9. Crisis detection, warning and reporting procedures.

Procedures for establishing a crisis warning system.

Who establishes, improves, and maintains a crisis warning system.

How to define crisis information.

Crisis information reporting principles and procedures.

Response measures after crisis warning.

10. Crisis response command procedures: Define different crisis response methods and crisis management personnel's response responsibilities.

Initiate crisis management procedures.

Determine crisis response plans: how to reduce losses and eliminate negative effects.

Principles and procedures for the work of crisis management team members.

Information reporting system.

Decision-making system.

Dispatch system of people, property and things.

Internal and external communication systems and procedures.

Help-seeking process: Which agencies or organizations to ask for help.

11.BUSINESS RECOVERY PLANNING:

Recovery and development principles.

What are the long-term effects of the crisis? How can they be eliminated?

How to restore normal organizational operating procedures and operations?

Post-crisis organization of crisis management team members

Answer employees' concerns and unify their thinking.

Resolving external public and media questions.

Stabilize the team of creditors, shareholders, suppliers and distributors, and win their support.

Actively cooperate with government departments.

Win the respect of your competitors.

12.Evaluation of crisis management: After the crisis, the evaluation process of crisis management.

File archiving.

Assess losses.

Review of crisis management practices.

Crisis Management Plan Appendix

Robert Heath refers to the appendix as the PACE list: P refers to PREPARATION, that is, preparation; A refers to ACTION, action; C refers to CONTACT, contact; E refers to EQUIPMENT, equipment. People put this part into four blocks: flowchart, application form, internal contact form, external contact form.

1.Flow chart: diagram of each process of crisis management

2. Applicable forms: forms that must be applied in the links involved in the entire crisis management process, such as crisis record and monitoring forms, crisis remittance reports, etc.

3. Internal contact form: name, position, contact information and responsibilities of the crisis manager.

4. External contact form: In the crisis response process, contact information of external related organizations (such as government, industry associations, banks, insurance companies, suppliers, distributors, etc.).