What is catalog marketing?

Marketing catalog is one of the more common strategies used in promoting the sale of goods and services and is usually classified as a direct sales method. This approach includes preparing the listing of items offered for sale, usually with a description of each product, price and other relevant data. While traditional catalog marketing is associated with the printing of catalogs that are distributed by mail, this same approach can also be used as part of the marketing concept in the store and also as a business effort performed online. This approach to marketing is not new, with many retailers using catalogs sent to customers since the 19th century. During the middle of the 20th century, it was not uncommon for these catalogs to be referred to as "Wish Books", because recipients would often use details to identify items they wanted to buy in the future.

along with e-mail catalogs PRBy offering marketing, the marketing catalog can also be used as an access to the sale in the store. Many department stores include a catalog department in a plan that allows customers to go through and order from catalogs while actually in the store. Payment conditions are usually organized at that time. Some stores also strategically place free catalogs near the entrances so that shoppers can easily take one when entering or leaving the store, a strategy that can often cause further sale over time.

almost every type of retailer used catalog marketing over the years. Special shops and large chains of department stores used this approach to connect and generate sales from consumers. Most catalogs will include ordering information that is ceremony with various methods that consumers can place orders ranges from calling order to provider to placed on the online site. Delivery options will also differ,from transport directly to the consumer residence or other address provided, only after the delivery of the goods to the local retailer branch and notification to the customer when the order is ready for collection.

While catalog marketing is usually considered a strategy that requires the distribution of printed material, many retailers also commonly use online catalogs. These electronic catalogs allow quick search based on item name, price range and other relevant factors. Many of them also allow the consumer to select items for placing in a virtual shopping cart, then using online methods to pay for items and arrange transport. One of the advantages of marketing the online catalog is that shoppers can literally buy hours, which is a clear advantage over more traditional methods.