What is consumer behavior?

"Consumer behavior" is a term used to describe the actions and behavior of people who buy and use products. This behavior is widely studied in business, economics, psychology and sociology, and such research has a great impact on how products are launched and sold. The central focus of the study of consumer behavior is to determine why people are doing some purchases and not others. After performing this decision, the next step is to identify specific factors that affect consumers in decision -making. Understanding these factors and reasons for trendy consumer purchase is an essential part of the development of focused and effective marketing strategy.

Consumers go to buy different types of products in several different ways. For example, when purchasing a product that will be consumed immediately or only once, it may only include a quick on -site decision. Most consumers do not spend a power survey and planning of purchasing a candy or pafeather boards. Consumers plan to buy more expensive products that will use for a long time, such as cars and computers, tend to show more complex consumers' behavior that includes a large amount of research and comparison.

Several different behavior and activities are common elements of consumer behavior for complex and expensive purchases. The first part of this behavior is to recognize the problem or need of some kind. The potential consumer then determines what type of product is essential and examines alternatives such as different brands or different models. After research, the consumer decides which specific product to buy and how and where to make this purchase. After purchasing consumer behavior, it often includes a purchase assessment to decide if it is satisfactory or not.

Several factors can affect consumer behavior. Personal psychological preferences and motivation are very importantWhen inducing a purchase decision, but by no means are the only relevant factors. Many purchases have different social consequences and can change the way one is to see one's social links, for example by indicating that a person belongs to a certain culture or socio -economic group or that one supports a certain brand before another. Even inherent features such as age, race and gender, fundamentally affect consumer behavior. Young people spend money differently than old people, for example, and the decision to buy a person is likely to differ from a woman.