What Is Corporate Visual Identity?
Corporate visual identity (CI) is a static identification symbol of CI, and it is a concrete and visual expression form of corporate image. A good corporate visual identity can show the basic characteristics of an enterprise, let customers grasp the information conveyed by them, and easily achieve the purpose of identification and recognition. Therefore, VI is the "face" of an enterprise. [1]
Corporate visual identity
- Corporate visual identity (CI) is a static identification symbol of CI, and it is a concrete and visual expression form of corporate image. A good corporate visual identity can show the basic characteristics of an enterprise, let customers grasp the information conveyed by them, and easily achieve the purpose of identification and recognition. Therefore, VI is the "face" of an enterprise. [1]
- Enterprise
- The content of VI design includes two aspects: basic elements and application elements, which determines
- (A) the principle of objectives
- visual identification system
- 1,
- 1. Office supplies design
Enterprise vision recognition Sun God's visual recognition system
- The VI design includes many aspects, and each aspect of the operation has its own guidelines and requirements, such as brand naming, use of trademarks, corporate standard characters, standard colors, etc. There are also many successful cases to support Learn from. Let's just take the example of the first successful company that introduced CI in China-Sun God as an example to illustrate the important role of corporate visual identity in CI strategy.
- Corporate visual identity
- "When the sun rises, our love lasts forever ..." Along with this melodious, majestic, passionate and energetic song, a rising sun symbolizing life, strength, and health, was an artistic "person The word "Sun" is made up of three colors of red, black and white. This is an advertisement for Sun God. There is no gorgeous rhetoric in the entire ad, and there is no bragging about provincial, ministerial, or international gold awards. Even the products of Sun God are not mentioned, but its huge visual impact is Impressed every consumer.
- In the VI design, the company decided to name the newly formed group company with the "sun god" and decided to implement the "Trinity" CI strategy, covering the product characteristics with the company name, and the company name, trademark, and brand are all called the sun god.
- The logo of the sun god is based on a simple, strong circle and triangle. The circle symbolizes the sun, which represents healthy and delicious product functions and business management concepts. The triangle has a stable and upward meaning, which means that the company is always full of life.
- Corporate visual identity
- In terms of application elements of corporate visual recognition, Sun God based on the basic elements, and unified design of product packaging, office appliances, display and signs, etc., especially in the advertising dissemination, always appeared in the brand-new Sun God image. In the eyes of the public, it is refreshing.
- Although the VI design of Sun God is colorful, it always focuses on the corporate purpose and business philosophy, emphasizing people-oriented and market-oriented, fully reflecting the VI design concept. At the same time, in the process of implementing VI, it is also accompanied by auditory recognition (AI) and corporate text recognition (TI), such as the "corporate song" and other music components of the sun god, the new year's dedication of the sun god and corporate academic papers, reportage Wait.
- The sun god impressed the public with its outstanding VI design, quickly won consumer approval, and successfully opened the door to the market.
VI Enterprise vision recognition Haier VI
- Haier's first generation of identification is a mascot Haier graphic that symbolizes Chinese and German children. The second generation of company identification is a new logo based on the design concept of "the rising sun on the sea", the standard combination of Chinese and English characters, and the corporate color of "Haier Blue". At this stage, the company name was simplified to "Qingdao Haidao Group "Company", the product brand also transitioned to the Qindao Haier brand, to achieve the unity of business and product trademarks. In 1993, Haier removed the graphic signs in the second-generation identification, simplified the company name to Haier Group, and took English Haier as the main identifying text mark. It integrates trademark marks and corporate abbreviations in one body. The information is more concise and direct. Simplicity, stability, trust, and internationalization. In order to establish a long-term and stable visual symbol image, the Chinese Haier and Haier mascot and Haier Haier Haier design are used as auxiliary promotion.