What is a corporate visual identity?

Corporate visual identity is a combination of graphics, type, color and slogan, which forms the public face of corporation and makes it uniquely recognizable on the market. He manages the company's marketing and advertising and is a visual thread that combines the company's products together. Visual identity is a very brand of corporation as a whole. Ideally, the corporation wants others to identify it and distinguish it from their competitors. Business analysts speak in terms of corporation that introduces "identity" across different surgical aspects that includes the way it looks, how it treats, how it treats its employees and the way it decides to do business. These aspects are commonly referred to as visual identity, culture, personality and philosophy of corporation.

Before Cznáčka of its products, its products must create a total company brand that defines and determines the expectations of consumers. In other words, the corporation wants the public to hear its name and have immediate representation to the eye weSLI, or see his logo and recognized the associated society without being told. The recognition of paired with expectations controls the company value and is part of the intangible assets of the company. The establishment of a corporate visual identity is a way to control this important part of its relationship with the public.

There are five aspects of corporate visual identity. The most basic aspect is color. The company introduces an official color scheme as well as a sports team or school to indicate cohesion. It also accepts a specific font that is often adapted, so when the corporation puts the advertising to the Scripture is uniquely its own.

The company also develops a logo that is the core of its brand. The logos are often the most unique and famous aspects of corporate visual identity and the first thing the public attracts to the official representation of the company. Most corporations also develop a slogan or brieflyFor the phase of catches that the public can connect with a key corporate value or market advantage. The last aspect of visual identity is the background graphics or "supergraphic", which often combine all the pieces together in the visual representation.

Usually corporations are highly protected by their established visual identity. Employees must not replace colors or font when they use them to represent the company. Sellers must not display official pieces of identity without explicit permission. The trade mark identity is likely to be protected from a legal point of view as unauthorized intellectual property. Everything that dilutes the detection of the corporate brand by corrupting the visual identity of the company ultimately threatens the lower line.