What is Direct Advertising?

Direct advertising refers to a form of advertising that attracts readers or viewers to take immediate action to achieve direct sales.

Direct advertising

Right!

Direct advertising refers to a form of advertising that attracts readers or viewers to take immediate action to achieve direct sales.

The difference between direct advertising and traditional advertising is that direct advertising does not deliberately pursue the brand and image effects of the advertisement, and everything is for the sole purpose of promoting immediate response.

In form, there are many forms of direct advertising, such as print, webpage, television, email, and DM. There is no difference between traditional advertising and advertising on the carrier.

Direct advertising expert Mr. Wang Zhi proposed direct response advertising and summarized the four characteristics that a direct response advertising must have, namely Attention, Interest, Desire, Action.

AAttention. Attention. Advertising cannot attract people's attention. It is like winking at a beautiful woman in the dark. It is easy to be submerged in vast information. Direct-reactive advertising often uses exaggerated text and pictures to attract attention

IInterest. Interests. At the same time you pay attention to your interest, the interest comes from fresh and exciting. It makes people feel that the information conveyed is a bit special and interesting, so they are willing to read it carefully;

D-Desire, desire, mobilizes the desire that consumers have, the desire to solve problems, and the desire to achieve better goals. Zhi Yufu believes that if the consumer is destined to be a greedy bad child and a person who admires vanity, then let her take it even worse;

A-Action, action, and direct-reaction advertising must focus on immediate action, that is, to make readers feel that at this moment I must act now in order to obtain some unique benefits.