What is television advertising for direct reactions?

TV advertising for direct reactions concerns television ads that require viewers to respond immediately to product offers. While most television advertising aims to create a brand awareness in their target audience, Direct Response, which is usually in the form of 60 second advertising or 30 -minute infomeric, is planned for immediate results. Television viewers are given highly convincing, demonstrative content, which urges them to "negotiate now" by calling a free telephone number, writing to the entered postal address, or switching to a given website. In advertising for direct reactions, this is usually done throughout the advertisement or in the style of the information style of informative content called Infomercial by displaying a contact phone number or web address on the screen. The voted notification also usually accompanies this direct call for an order to place an advertised product.

Products promoted in television direct answers differ greatly. INHowever, a year of them tends to be for domestic products that are unique to solve problems. A typical strategy very direct reactions of television advertising is to show that actors are fighting with common, but not such effective solutions to household needs as cleaning, food preparation or storage concerns before proveing ​​the effectiveness of the product.

These demonstrations of products, which are provided together with verbal communication about unique benefits and a strong call to order an item, are usually quite successful in obtaining customers' orders. For example, a vacuum designed to move in the smallest corner to make the house clean, can be shown by a person who runs it during television advertising for direct responses. All the benefits of vacuum, such as the ability to pick up different types of residues and at the same time get into the small spaces are likely to be mentioned by the person vacuuming and at least one other actor. One of the gamesSome can express concerns or questions that viewers of the target audience are likely to have, such as the fact that the machine can maintain as much performance consistently or how easy it is to change the bag.

Another shot in advertising can show an actor who empty the vacuum bag simply and efficiently with a person who asked a question that acted quite stunned. This person can then ask a new question or challenge, such as a question about whether the product can process cleaning and staircases. After these concerns have been successfully proven again and it has been shown that all the function of vacuum is beneficial, unique and solving problems, motivation to the previous challenges to the action immediately. This motivation is usually given at the end of the advertising segment to direct reactions and is usually a convincing offer, such as accepting free accessories, as well as a discount on the number of number on the screen "Now!"