What is localization?

Localization is a term used when the product is introduced into another country. This is not just a translation of instructions and text on the packaging into the language of the intended country; It is a way to launch a product for the country's target audience. Localization integrates the product into the language and into the culture of the intended country. The product may have been created and exported from America, but foreign buyers assume that it is a product of their own country. Localization is a tool that helps in the sale of the product. To be successful, localization must pay special attention to age, language and subculture of the audience and on the nature of the product itself. Many factors need to be considered for successful location.

is one of the most important people who have on board in the localization process is a linguist. This person should be a contemporary native speaker of the intended country and a regional expert in this country. Must be aware of linguistic iDiosyncrasia and cultural differences that could affect the localization process. Does the intended country have humor that is specific to language? Are there any forbidden sex and violence objects that can become a game in marketing computer games? The linguist should be aware of all these factors and know how to deal with them appropriately.

Professional product manager is also a necessity. They must know the product and industry inside out. This person should have a judgment on what will work on the localization of the product in a particular country and how best to use the company's resources to achieve this goal.

should also be experts at hand to inform about the differences in technical specifications from the ground to the ground. Key controls, passwords and so on will have to be located in a specific country for which it is intended. Also, remember that the European Electric Plug system differs from the US system.

Localization cannot be left toOdou. Only a bank of specialized employees can implement a successful localization strategy. You can change a hundred things about the product, but there may still be one simple thing you have forgotten. Delays and errors are not just financially expensive; They could destroy the reputation of society.