What Is Marketing Effectiveness?

Marketing effects refer to sales (CPS, Cost for Per Sale), leads (CPL, Cost for Per Lead), and clicks (CPC, Cost for Per Click). Paying according to the actual effect of the above marketing is collectively called CPA (Cost for Action).

Marketing effect

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Marketing effects refer to sales (CPS, Cost for Per Sale), leads (CPL, Cost for Per Lead), and clicks (CPC, Cost for Per Click). Paying according to the actual effect of the above marketing is collectively called CPA (Cost for Action).

Marketing effects refer to sales (CPS, Cost for Per Sale), leads (CPL, Cost for Per Lead), and clicks (CPC, Cost for Per Click). Paying according to the actual effect of the above marketing is collectively called CPA (Cost for Action). Advertisers settle with the website owner according to the number of follow-up actions (effects) of the website visitors on the ads after the advertisements are published, rather than the number of visitors reached by the ads. When an advertiser publishes an advertising campaign, he must clearly state the marketing performance requirements and unit performance settlement price of the advertising campaign.