What is marketing efficiency?

Marketing efficiency is measurement of results compared to money spent. The return on marketing investment (ROMI) should make merchants a reasonable profit. For this reason, effective marketing is very focused on results. To achieve the outcome for Romi, the strategic management of the entire marketing mix is ​​essential.

The marketing mix includes a product, place or distribution, price and promotion. This is called four P from marketing. The combination of strategies for each of the four marketing components creates a total offer for the customer. If the full offer attracts attention, interest, desire and action (AIDA) required or objectives to create good results for the money spent, marketing efficiency is achieved.

Strategic offer planning is performed after analysis of the market survey. Market survey provides merchants with valuable information about their target audience or about the type of consumers, most likely to want their client products. Clients pay traders mIMO its advertising budget to obtain sales potential customers. If clients do not receive profit results regarding their marketing investments, their budget has been wasted and does not give a marketing agency a repeated business. The marketing agency cannot remain in business unless it consistently create marketing efficiency for its clients.

For example, advertising must not only communicate so well the target market that they force them to buy client products, but advertising must be strategically located in terms of reach. For example, the target audience for orthopedic stockings will probably be seniors, so the location of even the best written ads for this product in Teen magazine would be an ineffective marketing. Creativity in terms of copywriting and graphic design means nothing for paying clients without marketing efficiency. While SOME advertising agencies focus on creativeThe advertising and winning awards, the marketing agencies mainly concern the results. Advertising is one small part of the overall marketing mix; It is part of its promotional aspect.

merchants measure the results of their efforts to address the target audience using scientific tests. In this way, they will assess the reaction of their target markets to specific advertising and marketing efforts. Strategic management can then be improved after the measurement analysis for subsequent marketing campaigns. Effective marketing agencies must quickly learn what works, so their clients' Romi remain useful and remain in business. Marketing management operations (MOM) also exist within the corporations department and not purely in agencies.