What is Promotional Advertising?

Promotional advertising refers to an advertising form that directly sells products or services to consumers. Use various ways and methods to appeal the quality, performance, characteristics, convenience to consumers, etc. of the product, to arouse the consumer's desire for consumption, thereby achieving the purpose of advertising. It is a traditional advertisement whose primary purpose is promotion.

Promotional advertisement

Promotional advertising is a form of advertising commonly used by companies for product marketing. Promotional advertising mainly has the following strategies:

(I) Gift type

Promoting sales of branded products is the priority of promotional advertising.

Rising brand awareness, improving brand image,

Provide readers with certain information;

Good for readers;

Easy to understand, simple and clear, lively and interesting.

1. Unique method;

2. Highlight the brand, trademark and origin of its products, and make a deep impression;

3. Explain accurately the contact telephone number, address, fax number, and email address or website address;

4. Commonly used new vocabulary to make it refreshing.

Nowadays, the brand competition between enterprises has become increasingly fierce. The competition in the 21st century is the competition of brands. If effective brand promotion can be carried out, it will surely seize the market quickly, allowing enterprises to be invincible in the competition of many peers. .

Four tips for branding strategies

Combining promotion planning with internet hot spots

If an enterprise combines brand promotion with hotspots on the Internet, it is like standing on the shoulders of giants. It can make the company's brand promotion follow the trend and attract public attention and arouse public interest. Companies should pay attention to hotspots in real time, and The integration of the company's brand promotion into the network is bound to increase the promotion effect rapidly.

Event and festival marketing often works well

During the festival, consumers will be happy and willing to accept the guidance of others, and companies must understand that consumers' rejection of corporate promotion activities is very low during events and holidays. Due to the pressure, many laborers want to relax through various interesting activities during the holidays. Therefore, the brand promotion of enterprises should not ignore the golden dates of festivals and activities. Seizing this period of time, people are branding non-exclusive things, and companies can also organize various promotional activities such as promotional activities. Through the interactive behavior of enterprises and customers at the event site, they can carry out effective brand promotion implicitly.

Eyeball effect , find ways to interest the audience

There are two major benefits for companies to make brand promotion attract the attention of the audience. The first is word of mouth and the second is the market. This is very important. It seems simple to say, but it is often easy to be ignored. This requires companies. Spending a certain amount of money to make gimmicks, making explosive topics on online platforms such as online communities, Weibo, and blogs, and getting public attention can also achieve the effect of attracting eyeballs and achieving eyeball effects.

Find a way for customers to find a business

Enterprises find ways to find customers, carry out brand promotion, and customers take the initiative to find companies. The effects of the two are very different. Customers looking for companies often have more advantages and a higher success rate. How can companies find customers? Then, companies need to be different, so that customers can trust and find the company.

Therefore, it is not difficult for the company to carry out brand promotion. The key is to seize every opportunity of brand promotion and promotion in daily life. This will certainly enable effective brand marketing at a low cost. .