What is the connection between the analysis of the situation and the SWOT analysis?
strengths and weaknesses, opportunities and threats (SWOT) can provide information about the ability of competitors and the organization's own ability to compete - it is necessary to complete an effective analysis of the situation. This is the primary connection between the analysis of the situation and the SWOT analysis. Upon completion of both analyzes, it gives the organization information that needs to strategically solve the market competition. The three C method is to explore the company, competitors and customers and cover everything from their internal functions to the effect they have on the market. The use of the three C and SWOT analysis methods can be a key part of the generation of a comprehensive analysis of the situation.
The situation analysis and SWOT analysis can be combined in a single process depending on the needs of the organization. If you need to assess only a quick assessment, SWOT revision may be enough. The analysis can also be a starting point for a more comprehensive overview. SWOT analysis can quickly cover several areas. It can be useful to quickly create clarity in complex situations. Analysis can alsoprovide a brief overview of the current competitive environment.
One of the weaknesses of SWOT analysis is that it can sometimes be too superficial for the purposes of analyzing a particular situation. Other areas that may be necessary to explore the situation include technical, sociopolitical and overall market environment. These factors are expanding the analysis above the borders of competition and helping the organizationt to measure what types of challenges and opportunities can expect.
As soon as the situation is completed, the organization can start creating a strategy for prosperous in the current and future market environments. To remain effective, this plan will have to be regularly modified. In some cases, for example, when there has been a dramatic change in the overall market or industry, another comprehensive review may need to be carried out. For a regular review, it can be sufficient to simply perform another SWOT analysis as it may FUngrate as a way to get a quick update of the current environment.