What Is the Connection Between Situation Analysis and SWOT Analysis?

The so-called SWOT analysis, which is based on the internal and external competitive environment and situation analysis under competitive conditions, is to enumerate various major internal advantages, disadvantages, and external opportunities and threats that are closely related to the research object through investigation and follow the matrix Arrange, then use the idea of systematic analysis to match various factors to each other for analysis, and draw a series of corresponding conclusions, and the conclusions usually have a certain decision-making nature.

SWOT analysis

The so-called SWOT analysis is based on internal and external

In a sense, the SWOT analysis method belongs to the internal analysis method of the enterprise, that is, the analysis is performed according to the conditions of the enterprise. SWOT analysis has its foundation. The competition theory proposed by the well-known competition strategy expert Michael Porter has thoroughly analyzed and explained the possible aspects of an enterprise starting from the industrial structure, and

Strengths and Weaknesses Analysis (SW)

Successful application

The contribution of the SWOT method is to use a systematic thinking to match these seemingly independent factors with each other for comprehensive analysis, making the formulation of the enterprise strategic plan more scientific and comprehensive.