What Is the Relationship Between Branding and Creative Briefs?

The word "brand" has not yet been included in the dictionary, but "brand" is a new term widely recognized by all walks of life in modern society. "Brand" contains two meanings: "product" is an item, the grade and type of the product, and of course, it also contains the character of a person; "brand" is a special name for an enterprise's own product, which is actually a brand. Linking the above two meanings, "brand" is a brand with a certain taste; reflected in the product, it should be the brand of the product recognized by the majority of consumers. Brands do not have a certain standard. Companies have widely publicized them. Consumers use them and the public recognizes them to form a brand.

Brand creativity

The word "brand" has not yet been included in the dictionary, but "brand" is a new term widely recognized by all walks of life in modern society. "Brand" contains two meanings: "product" is an item, the grade and type of the product, and of course, it also contains the character of a person; "brand" is a special name for an enterprise's own product, which is actually a brand. Linking the above two meanings, "brand" is a brand with a certain taste; reflected in the product, it should be the brand of the product recognized by the majority of consumers. Brands do not have a certain standard. Companies have widely publicized them. Consumers use them and the public recognizes them to form a brand.

Chinese name

Brand creativity

Foreign name

Brand creativity

Features

Novel, amazing, shocking, effective

aims

Realize business benefits

What is creativity? Creativity is a traditional treason; it is a philosophy that breaks the norm; it is a synonym for wisdom and courage; it is a holy circle that guides progressive sublimation; it is an intelligent expansion; it is a cultural heritage; it is a flashing shock; The cycle of creation and destruction; it is the macro-photographic set-point, the grasp of point-making momentum; it is the thinking outside of Lushan, beyond itself, beyond the conventional guidance; it is an economic magic cube of the magic combination of intelligent industries;

Four characteristics of brand creativity: novelty, amazing, shocking, effective

Brainstorming

The goal of brand creativity is to lead consumers to a whole new concept to realize business benefits.

The role of brand creativity is to completely distinguish it from other similar brands and shape a unique brand style.

The basic requirements of brand creativity are: whether it is in line with consumer interests and whether it is in line with the brand's own positioning.

The meaning of creativity lies in: let consumers taste the novel, budding, deep, thick, ingenious or twisty, witty and funny charm, so that consumers agree with the brand proposition, thereby changing consumer values.

Brand creativity is essentially an abstract, highly generalized, conceptual description of the needs of the target customer (lifestyle or mode of production) and corporate solutions. It is a concise, strong visual and auditory impact to the goal. Customers show the lifestyle or production style that the brand represents.

The theoretical practice is derived from Peter Drucker's "Practice of Management". The purpose of a company is to create customers. The basic duties of a company: marketing and innovation. Brand is the soul and essence of an enterprise, and the center of its marketing activities and innovation mechanism. Create more satisfied customers by creating a great brand.

With the shrinking and shortening of product cycles, innovation has become a necessary capability for enterprises. As a successful brand in the new century, it should not only have the production capacity and management ability, but also the ability to understand consumer demand and impress and inspire consumers. Therefore, enhance the creative play of the brand and operate the brand creative management. Has become the cause of successful brand operations.

Creativity is not only owned by the artist. As long as it combines high abstraction ability and aesthetics ability, everyone can have creativity. Enterprises should focus on product technology, cost accounting, etc. in the past, and focus on consumer psychology, thinking, fashion sense Development of storytelling. The value of brand creativity lies in not only creating the brand culture, but also showing the brand's spiritual world, allowing the brand's potential to be brought into play, opening up different mental models for consumers and enriching endless imagination.