What Is the Relationship Between Consumer Behavior and Advertising?

Advertising behavior is a major non-price-competitive way that companies often adopt in the market. The theory of industrial organization focuses on the effects of advertising on market structure and market performance, as well as the characteristics of advertising in different industries. ^[1]

Advertising behavior

Right!

Advertising behavior is a major non-price-competitive way that companies often adopt in the market. The theory of industrial organization focuses on the effects of advertising on market structure and market performance, as well as the characteristics of advertising in different industries. ^[1]

Derivation of performance advertising and performance art is a branch of performance art. The so-called performance art, also known as action art, body art, performing art, etc., a common usage abroad is Performance Art, which is the artist's use of reality as a medium for artistic creation, and it continues for a certain period of time, using the artist's own body In the course of performance performance based on basic materials, an artist's own body experience is used to achieve a kind of communication between people, things and the environment, and at the same time convey some non-visual aesthetic connotations through this communication.

The subject of performance advertising must be human, because the subject of performance art is also human.

1. Behavioural media.

Advertising behavior is a kind of media behavior.

Advertising behaviors include the use of media such as newspapers, radio, television, street signs, printed materials, and other forms of publication, design, and advertisement. ^[3]