What is the relationship between consumer behavior and advertising?

Consumer behavior and advertising is closely related, as the main objective of advertising includes the use of potential buyers' behavior. The art of advertising is to use visual images and a convincing copy to give consumers a sense of desire or need for products or services. This is also related to marketing studies, the means by which advertising is supplied to consumers by creating networks, advertising and other means of communication.

Advertising concerns the ways that traders, retailers and other experts communicate with potential consumers or prospects. This usually includes the use of paid printed media communications, television spots or internet radio ads. Traders must have a good understanding of consumer behavior and advertising the way these two are connected before the introduction of an effective campaign. Studies of past consumer behavior and public opinion on certain products should be carried out well in advance. Advertisers must understand their afterBasic customers to make their efforts to bring a good return.

The goal of any advertising is to convince consumers that they need a specific product or service. To this end, the report of any form of advertising must refer to the key demographic group of the product, advertising must speak directly with a person who will most likely need or want the product to be sold. For example, advertisers would probably not use a slang in advertising on investment brokers, nor would they use pictures of modestly dressed women to try to sell new mothers. In this way, consumer behavior and advertising are strongly interconnected because no advertising will affect a person's behavior if it seems irrelevant to his desires.

The study of consumer and advertising behavior is also useful in other ways. Advertisers can return and study the degree of response and response to previous advertising toThey determined the overall public opinion. This can wake up studies about what people think about the image of a particular brand or what they think especially about advertising. Determination of what consumers react best can be provided more efficiently.

Consumer behavior and advertising studies are usually a case of experiment and mistakes. Some ads, even if they follow conventional wisdom, simply do not sell products. Many ineffective advertising comes as a result that it does not apply to the right demographic demographic groups. Others bombard because they do not deal with any demographic at all, but focus only on the product or service offered instead of consumer needs.