What is the role of promotion in the marketing mix?
The concept of marketing mix is a common approach to the overall marketing strategy used by many companies and other types of organizations. Mix, sometimes referred to as four P, concerns the problems of the product, place, price and promotion. The role of promotion in the marketing mix has special attention for anyone who wants to make sure that the right consumers are achieved, using forms of media advertising that are most likely to connect with the buyers and ultimately create a high sales volume. To achieve this, traders will look in detail in many ways of advertising the product line and decide which methods are most likely to achieve the required consumer demographic group. This often means taking into account factors such as age, gender, location and economic class. Used data, merchant, may decide whether the time of investment and resources in television and print advertising is likely to be effective or whether methods such as banner ads and other aboutNline advertising can be a better way to reach the right customers.
Because promotion is about how to tell consumers what they need to know to understand how they benefit them from buying products, and creating a copy of advertising often requires the use of other components in the mix to create ads that will motivate consumers. For example, ads will often use information that focuses on what the product can do, as well as consumers to realize where the products can buy. In addition, promotion in the marketing mix will often include at least some general price information, especially if this standard price is competitive with similar goods and services in VTRH, which can currently control a larger market share.
As is true for each of the four P, promotion does not stand alone in its contribution to the overall marketing process. He isZi from collective data related to the product, place and price, and incorporate this information into advertising in a way that is likely to attract customers to make a purchase. The actual scope of the data used will vary depending on what traders perceive as key points that will most likely appeal to certain demographic data of customers and increase the chances of a copy of the sales.