What does the main creative officer do?

The main creative director (CCO) manages the company's creative output and develops an artistic design strategy that defines the company's brand. The person holding this position usually evokes internal and external artistic control. It internally forms the appearance and feeling of a distinctive style of its society. Outwardly, it controls an artistic vision and cohesion that is sold to clients. Advertising companies will usually have a main creative officer instead of the general head of marketing. Companies that specialize in marketing, such as a marketing trader, will call the CCO creative staff. Functionally, these types of shops often divide their workforce into creative staff on the one hand and managing accounts, selling and operations on the other side.Gnificant Authority and Reports directly to the CEO (CEO). In some cases, for example, for smaller shops and companies that have started as partnership, CCO and CEO manages together. CCO processes all art and CEOs processingá everything else.

Functionally, the main creative officer ensures that the company has a recognizable artistic style that distinguishes it from its competitors. It sets standards for everything from the font to be used with the company's marketing materials to the consistent application of the right colors for the company's logos. Employees are looking for instructions on everything from the proposal to the website to decorations at the company's press parties. The company itself is considered a product and CCO is a brand strategist.

CCO also controls the artistic design of the product that comes to clients. It manages the old FF old on the expressed wishes and needs of the client. For example, a marketing company not only sells events to organize and manage an event with a certain level of participation, but also sells its ability to design the event to look and feel artistically different from competing events. The main creative officer manages his employees,To present an art vision of an event that is at least as important as what happens to the event.

The advertising company operates along the same dichotomy. Ads represent some unforgettable artistic design and at the same time structure to achieve functional goals. CCO ensures that design and functionality combine harmoniously so that the company can introduce a product that successfully presents its creative brand.