What Does a Marketing Executive Do?

Introduction

Marketing Director

Introduction

1. Have certain work experience, and be proactive, able to bear hardships and stand hard work, have a sense of responsibility and professionalism.

2. Have good communication skills.

3. Have a sense of responsibility, a good team spirit, be proactive, challenge the high salary, and have the leadership ability.

4. Those with direct sales experience and marketing experience of more than five years are preferred.

(Each industry has different requirements for marketing executives, different companies, and different job requirements. Companies are mainly based on things such as nature, size, etc.).

nature

Full time

2.Part-time.

1. Under the guidance of the department manager, the individual prepares various sales plans, target responsibilities and assessment indicators, and assists in the implementation.

2. Responsible for relevant market research, analysis and forecasting work, responsible for maintaining normal liaison with commissioned research institutions, and presenting market research reports for reference by leaders.

3. Focus on the advertising business of the company's products or services. Responsible for maintaining normal contact with the commissioned advertising companies and publishing media, submit advertising programs for leaders to choose, and evaluate the effectiveness of the ads and propose improvements.

4. Continuously track advanced domestic and foreign marketing concepts and marketing techniques, collect and analyze cases and compare them with the company, adjust the company's marketing strategy and tactics, put forward valuable suggestions, and be responsible for preparing implementation plans after obtaining affirmation.

5. Responsible for the business training, performance evaluation and supervision of salesmen, and reallocate the salespersons and regions when the market situation changes suddenly.

6. Responsible for the management of the company's trademark and brand, and preside over or deal with counterfeit goods in conjunction with other departments.

7. Responsible for the detailed planning of major projects and bid evaluation projects, and strive for the largest possible bid.

8. Complete other tasks temporarily assigned by the Minister of Marketing.

Marketing Responsibilities

1. Make sales plans for the next year and next quarter based on the previous year or quarter.

2. Break down and implement the sales plan.

3. Report the completion of the sales plan to the marketing director at any time.

4. Track the sales plan in real time and make adjustments according to the actual situation.

5. Acute analysis of monthly and quarterly sales.

6. Focus supervision on key sales areas.

7. Carry out hierarchical management of dealers, retailers, and agents, and monitor key merchants.

8. Budget and control marketing expenses.

9. Estimate the company's annual and quarterly overall sales targets and sales profits.

10. Supervise the sales of key products.

11. Report the completion of the sales plan to the marketing director every month.

12. Complete other tasks temporarily assigned by the leadership.

Marketing planning supervisor's job responsibilities 2:

1. Market analysis and research.

2. Develop product marketing plan.

3. Organize product planning meetings and discuss plans.

4. Manage copywriters and designers to assign tasks.

5. Budget the cost of program implementation.

6. Organize and implement the plan.

7. Track and supervise the operation of the plan to find and solve problems in time.

8. Coordinate relations with the media and related departments.

9. Write a plan implementation report to evaluate and summarize the implementation of the plan.

10. Complete other tasks temporarily assigned by the leader.