What Are Like-For-Like Sales?

Internet sales are products sold through the Internet, and in essence they are sold using the Internet as a tool. Like many emerging disciplines, "Internet marketing" also does not have a recognized and complete definition. In a broad sense, all marketing activities that are carried out with Internet marketing as the main means to achieve certain marketing goals can be referred to as the Internet Marketing, that is to say, online marketing runs through the entire process of online business operations.

Internet sales

Internet sales are

Definition and work

Online store sales, also called pre-sale

Savings in transaction costs

The first step is to quickly and comprehensively move your business to the Internet. When setting up their own online marketing plan, the company must first consider that their website is a marketing website.

The second step is to promote and maintain your corporate website through a variety of internet marketing tools and methods. Any publicity and promotion activities we do on the Internet must be centered on the corporate website.

The third step is website traffic monitoring and management. Usually we use traffic monitoring and analysis system and online customer service system to achieve. Marketing websites need a set of online customer service systems to help us proactively initiate negotiations and convert effective traffic (potential or intended customers) into online sales in a timely manner.

There are four misunderstandings in online marketing for SMEs. With the full penetration of the Internet into corporate operations and personal lives, Internet marketing has gradually been recognized and adopted by more and more companies. However, because online marketing is a very new type of marketing method, during the implementation process, companies will inevitably have many misunderstandings, resulting in the effects of input and output are always not as expected, so that companies with confidence and hope are hit It has more or less affected the development of Internet marketing, the most promising marketing method in the 21st century.

The first misunderstanding-"building a website to help companies make money". This sentence is okay by itself, and the mistake is that most people understand this sentence as "you can make money with a website." In fact, the establishment of a website by an enterprise only represents that the enterprise has taken the first step in developing online marketing. With the website, there is a window for displaying products and services through the Internet.

The second misunderstanding-"Online advertising is Internet marketing." Advertising on the website is just a way of network promotion in the network marketing system, just the tip of the iceberg of the network marketing system. Successful online marketing is not just a one or two online promotion, but a new sales system that integrates brand planning, advertising design, network technology, sales management and marketing. There should be a complete and thorough planning, coupled with accurate and effective implementation, to achieve the desired results.

The third misunderstanding-"SMEs do not have the strength to do network marketing." On the contrary, small and medium-sized enterprises are fully capable of doing online marketing. What they lack is only awareness. Compared with traditional publicity channels, online marketing has the lowest price and is suitable for SMEs to adopt. Liu Yuhan: In the vast network, how to build your brand and let more people understand your products and services is the core problem that online marketing really has to solve.

The fourth misunderstanding-"Internet marketing is online sales." Online sales are the result of the development of online marketing to a certain stage. Online marketing is a basic activity for the purpose of online sales, but online marketing itself is not the same as online sales. Regarding the differences between the two, you can refer to the differences between online marketing and e-commerce.

Find out what customers expect

1. Regardless of the size of your company, treat electronic customers with professionalism and courtesy.

2. The first thing to tell customers is that you are a formal legal company and you are always responsible for the product. If possible, explain your service and product warranty on the homepage. Tell your customers that you care about your customers' satisfaction very much, that is, declare that you value them.

3. They want to know that you are trustworthy. Show your reliability by communicating with customers. Quickly respond to email inquiries from all customers.

4. They want to know that you are humane. When a customer sends an email inquiry, the wording you use in your reply should be as humane as possible.

Let customers easily reach you

1. When doing business online, customers will feel welcome to come to your site 24 hours a day.

2. Process orders quickly. Electronic customers expect orders to be processed quickly.

3. For customers who shop online, the most annoying thing is to ask a letter, or to be late.

4. Build customer loyalty via email. Thank you for your interest in your company. Email sales, special discounts or new products. Email repeat customers to let them know how your company is doing recently. But in

   Online sales revolve around the Internet. The four major positions of online sales are:

   1. Product feature positioning: Know what the core competitiveness of a product is, which is usually what we call a selling point.

   2. Product crowd positioning: We must know to whom our products are sold. Analyze the corresponding customer groups.

   3. Product market positioning: We need to know how much our products occupy in the market. Who are our competitors? As the saying goes, confidant knows one after another.

   4. Positioning of online sales methods: According to the above-mentioned conditions of the product's selling points, customer group analysis, competitors and market analysis, choose the appropriate online sales method for us. The specific online sales methods are described below.

   Online sales customization

   The core of the customized pricing strategy is that prices will change, and targeted pricing is based on consumer demand. To implement a customized pricing strategy, you need to collect information, establish a database, and treat each customer as an independent individual. Custom pricing strategies are often applied to service categories, such as brand communication services, website optimization promotion, website keyword promotion, etc., and detailed analysis needs to be performed according to customer needs to determine their difficulty, thereby customizing a reasonable price.

   Low prices for online sales

   The low-price pricing strategy can be said to be a familiar pricing strategy. The core of the low-price pricing strategy is small profits but quick turnover and market grabbing. The premise of small profits but quick turnover is large product demand and high production efficiency, such as daily necessities such as paper towels and shampoos. The preemption of the market is suitable for the release of a new product. In order to increase market awareness and build consumer awareness, the low-priced pricing strategy for new products is a good choice.

   Online Sales Auction

   The auction pricing strategy is a relatively new pricing strategy. The starting price of an item is very low, or even zero, but after a consumer competition, its price will rise unlimitedly. Even its auction price will be higher than the average price of the goods. For example, auction pricing strategies can be set for some rare and difficult-to-determine prices. The premise of auction pricing strategy is scarce and the market demand is large.

   Internet sales bundle

   Bundle pricing strategy is one of the most common pricing strategies in modern times. Bundle pricing strategies are mostly used for supporting products or services, and can also be used for similar product sales. But bundling pricing strategies must not make consumers negative, and they need to satisfy consumers.

   Online sales brand

   In modern product sales, in addition to considering product cost and quality, pricing also needs to consider product branding, and modern consumer consumption is also brand-specific. When consumers recognize a brand, future consumption will tend to that brand. Brand awareness is based on continuous promotion and maintenance. Therefore, when branding online, you need to consider the brand of the product. For example, the price of a famous world brand needs to be set higher in order to show its brand value.