What Is a Sponsorship Package?

Packaged Marketing refers to the use of the main product to drive auxiliary products, the main brand to drive auxiliary brands, or the sales of products as the core in the marketing process. Merchandise "is a kind of intermediary alliance marketing campaign. This set of products can increase the chance of customers looking back to do business with you. As long as the customers are satisfied with one of the set of products, you will be closer to them, and their chances of becoming lifelong customers will gradually increase.

Package marketing

Packaged Marketing refers to the use of the main product to drive auxiliary products, the main brand to drive auxiliary brands, or the sales of products as the core in the marketing process. Merchandise "is a kind of intermediary alliance marketing campaign. This set of products can increase the chance of customers looking back to do business with you. As long as the customers are satisfied with one of the set of products, you will be closer to them, and their chances of becoming lifelong customers will gradually increase.

Chinese name

Package marketing

Foreign name

Packaged Marketing

Types of

noun

Theoretical basis

Focus on the audience

Case

The theory of integrated marketing communication believes that marketing activities should focus on the audience. Through restructuring corporate behavior and market behavior, comprehensive use of various forms of communication methods should be used to deliver consistent product information with a unified goal and a unified communication image. Audience two-way communication, quickly establish a long-term close relationship between the product brand and the audience, and more effectively achieve the purpose of advertising and marketing products.

The theory of brand loyalty marketing believes that a brand is a symbol of a product, it is just a symbol. It has no value in itself and cannot be an asset of an enterprise. What truly becomes a corporate asset is customer loyalty to the brand. In this sense, merchandise sales activities are not the ultimate purpose of marketing activities, but the beginning of establishing a lasting and beneficial brand relationship with the audience, which is the process of turning brand buyers into brand loyalty.

General Motors Corporation

The automotive industry and credit card issuers can also be excellent partners. GM, the world's largest automaker, is the first to introduce GM Mastercard. 5% of each purchase amount can be accumulated and can be deducted when buying or renting a new GM car. The maximum annual limit is $ 500, which is valid for 7 years and can accumulate up to $ 3,500. This is a very attractive deduction for those who want to buy a new car.

First market bank of virginia

The alliances between banks and supermarkets have long been commonplace, and in most chain food stores, bank branches are often seen. However, the First Market Bank of Virginia, which operates at the Ucla supermarket, is different. This bank was born solely to increase the service items of the Ucla supermarket, with 51% of the shares belonging to the supermarket. In what ways do First Market banks attract customers to come to banks and supermarkets to spend? This is the so-called market sharing scheme. As long as you spend $ 25 at the Ukra supermarket, or the average balance in this bank account reaches more than $ 100 per quarter, you can earn a little points. In addition, you can earn accumulated points for other business with the bank. You can enjoy discounts on supermarket shopping with points, and up to $ 200 free gift vouchers a year.

American Airlines

When playing with stocks was so popular, American Airlines came up with the idea of using stock trading to attract long-term customers. Customers who buy or sell stocks on Bull or Bear stock exchanges will also receive free miles for frequent flyers from American Airlines. The details are as follows: For the first 5 years of trading stocks, bonds and options in the account opened by Bull or Bear Securities, customers can get 500 miles of American Airlines free for each transaction. 100 miles.

BrainWash laundry

The laundromat was originally a boring place. In the booming space of washing machines and dryers, even the nimble and sensitive mind will be dull and numb, but the BrainWash laundry in San Francisco is an exception. After the washing machine is started, guests can walk to the attached cafe, order coffee and snacks, and enjoy live music and poetry reading. Chicago s Rock Laundry also emulates BrainWash Laundry, adding five movie screens and organ church music.

Cracker Barrel Country Restaurant

The Cracker Barrel rural restaurant chain group, which has more than 30 states and nearly 400 stores and restaurants, has clearly become a multi-billion-dollar business that provides catering services to passengers on the highway. This chain can attract hurried passengers to its scattered branches, pick any audio book for sale, and after listening to it on the highway, passengers can return to any of the Cracker Barrel branches and pay only $ 3 rent.