What is the buyer regret?

Buyer's remorse is the term given the feeling that one often gets after a large purchase. Although he is excited at the time of the purchase, as soon as they spent a lot of money, many people feel deeply regret and concerns that they have made a bad decision referred to as the remorse of the buyer. Sometimes the buyer of the strike when a person makes a purchase for which they may not have money or recognition, and after buying they begin to realize that they live outside their resources and concerns will grow over the consequences. This is especially true of purchases, such as buying a new house, which is one of the most common triggers for the buyer's remorse, in any small part of the huge amount of money usually involved.

Buyer remorse can also focus on concerns that the purchase was made at the wrong time and that a better solution could be. This type of remorse of the buyer is particularly common in the technological sector and in cars where they are regularly releasedNew generation of products. The person could make a purchase and then start immediately to wait for the next generation to come out because their product will soon be outdated. This type of reproach of the buyer is largely unfounded because the same case can be done at any moment, because the new generations are constantly introduced. This is particularly prevailing when a new generation of product is immediately released, but leads the buyer to wish to wait a week or two to commit to buying.

The Buyer's remorse can also comment as an extreme guilt for the shopping act itself. Especially with people who may have a problem with excessive consumption, after purchasing, they may begin to feel regret for recording addictions. This can also be seen as a concern about how others will view their purchases, especially if they can be easily considered frivolous or in poor judgment.

psychologically, the buyer's remorse has perfect sense. The consumer switches from one state to drHoly, where the state before he made a purchase, has a huge positive effect and then loses the purchase. Before buying, the buyer is facing a large selection and gives them the feeling of agency and power in the world. They have money or credit to spend and get their dominance on the market by placing their purchasing power.

However, all options disappeared after the purchase. The Buyer's remorse may be included because they are seen that they are locked in a single decision that may or may not be the best, and strive to reduce their purchasing power. It is no longer a control position, the Malidé NY reacts by trying to distance themselves from the Purchase Act to re -confirm their feeling that they had a wide area of ​​possibilities. In this way, the Buyer's remorse is considered to be a very simple state of cognitive dissonance, where the desire to maintain complete control and endless opportunities to encounter reality actually apply this inspection by restricting these possibilities.