What Is TV Sponsorship?

Title sponsorship is a kind of commercial sponsorship method to buy out a name. The naming right is determined by the event party whether to give the sponsor. When the scale of the event reaches a certain level and the funds reach a certain scale, the name sponsorship is needed to attract sponsors. The naming condition is a large part of the sponsorship budget, and in many cases it is a full sponsorship; the concept of full sponsorship will be broader, as long as the sponsor traces the event from the beginning to the end of the sponsorship, but considering the scale of the fund and the proportion The problem is not necessarily title sponsorship.

Title Sponsor

Crown: hat, with a certain name in front; name: name; like: praise, sponsorship,

TV title sponsorship is one of the special forms of TV advertisement expression, which can be divided into two categories: column title and theater title. In addition to the special advertising expressions, there are column titles, column reminders, special screenings, column titles, program guides, new movie previews, end-of-line tagging, and computer back panels.

Large-scale event title sponsorship, a means of marketing strategy, refers to the behavior of the sponsor company to provide financial sponsorship for the event and get the corresponding sponsorship return. As the organizer of the competition, the sponsor will participate in the promotion and promotion activities related to the competition, that is, the name or logo of the sponsor company will be used throughout the competition.

The Mengniu Super Girl Voice event is an event named after Mengniu Dairy.

Title sponsorship is a means of corporate promotion. Use high-profile events to increase your visibility, promote your products or services, and be a public relations tool similar to advertising.