What is eye tracking?
Eye monitoring is a tool used to monitor and record the movement of the person's eyes and focus their view. This is used to learn what people are looking at, how long they have been looking at something, and in what order they look at things. There are more uses for this data, including research and business. Infrared light is used to glow on the eye and reflects the pupil's position at any time. Special software records the position and change of the pupil in this position and determines what the person looked at on the basis of where his pupils were focused. This can even be used to communicate with people very limited voluntary movement. Eye movements between letters or images on the screen may be monitored, allowing a person to build a message.
Eye monitoring is also often used in commercial environments for the development and testing of products. In the design of a website's layout, eye monitoring can reveal what people look at first, a journey, toThey follow the terra when they look at the screen and what areas they don't look at. Scientists can also find out when a person has trouble finding information or when he is confused by the layout, based on rapid eye movement throughout the side without focusing on any particular area. It is also common for scientists to ask a person to find some information on the website or pretend to use the website at home, and then watch how you do it.
information obtained from eye tracking can be used to place important or profit pieces information at the best possible places on the website, such as putting subtitles in a place where most people immediately look. It can also be used to discover the reason why the site is not profitable, including whether people are confused by layout or do not see where the webmaster wants them to look. For example, many people who use a lot of Internet have developed a type of immunity to advertising in which their eyes quickly travel through ordinary places for advertising. Advertisers mustFight if advertising is to be profitable and watching eyes is one strategy that can be used.