What is Blog Marketing?

Blog marketing is a knowledge resource based on personal thoughts, experiences, and other forms of expression. It is an online marketing tool that uses blog websites or blog forums to contact bloggers and viewers, and uses the blogger's personal knowledge, interests, and life experience to spread products. Informational marketing activities.

Blog marketing

(Internet marketing activities)

The essence of blog marketing can be summarized as follows: blog marketing is a content marketing model based on knowledge and information resources. Brand or product promotion is achieved by increasing the visibility of corporate information on the Internet. The essence is to use knowledge information as a carrier with a certain amount of marketing information. That is, blog marketing is one of the forms of content marketing.

Chinese name: Blog marketing

Foreign name: Blog marketing
Definition: Marketing

Introduction

To understand what is

The blog marketing models adopted by different industries and enterprises of different sizes are not the same. In fact, there can be many different models of blog marketing. From the application status of corporate blogs, there are six types of blog marketing Common forms:

1.Corporate website blog channel mode

Third party

1. Advertise on blog sites.

In the blogging world, standard, slogan-like ads are like loud calls at a cocktail party. The design of the ad should take the blog into consideration and make the blog part of the ad conversation.

2. Publish professional articles.

As the protagonist of a professional article, the product must have a knowledge point to communicate with the public and establish a sense of authority.

3. Build a blog team.

Influencing the coverage of mainstream media through the publication of blog diaries by public relations companies.

4. Monitor blog sites.

By monitoring the blog site, you can find out in time the company that talks the most or the topic that the people are most concerned about, which is potential.

in principle

General principles for writing blog posts include four main areas:

1. Article content complies with laws and regulations

2. Blog posts should be kept confidential

3. Necessary statements for blog posts

4. Be aware of copyright

purpose

The purpose of blog marketing I have summarized three aspects:

1. Marketing yourself. In this type of blog, the blogger's goal is to bring popularity and fame to himself through blog writing, and ultimately bring fame and fortune to himself. Of course, when such people first started blogging, they had no purpose, but over time, they found out that blogs have such a function of marketing themselves, and they were also willing to do so.

2. With the purpose of marketing company culture, brand, establishing a communication platform, and better managing sales services for the company. These bloggers are all company owners or

The role and business value of a blog is based on the success of a blog. Imagine if your blog has few fans and very few followers, how can it achieve results. With regard to how to run a good corporate blog, some online marketing planning agencies have summarized 10 points of corporate blogging operation tips and taboos that need attention through many years of practical operation experience to help companies use this wonderful network marketing method correctly and quickly.

1. High degree of segmentation and accurate advertising targeting

1. Compliance

Blog marketing methods There are two ways of blog marketing: one is to play by topic, and the other is link response. Writing a blog requires thought, and writing a marketing blog requires thinking about blog marketing. Thoughts will not fall from the world, especially blog marketing is still a new thing. Many new ideas have not actually occurred. Some new ideas that have been generated generally have the following situations: One is the research of experts. One is my own discovery in practice, and the other is the experience of an excellent blog. Experts' research in this area is something that has gone ahead, and it will benefit a lot after reading it. But Ibiza believes that it is also necessary to see: whether their research results are the same as the practice, they need to be corrected. Ibiza often visits professional websites or expert blogs to understand their opinions. Particular attention was paid to something special, useful expertise, interesting cases, and insightful analysis. When you admire them, you will have some thoughts of your own. We must attach great importance to our findings in practice. They can be casually picked up and become small cases, such as a discovery, the effect of a work that is being done, the completion of a customer list, or even a conversation. They may seem inconspicuous, but they are your own practice and very new.

I. Impact of Internet Marketing on Enterprise Market Entry Conditions

The products provided by enterprises meet the needs of consumers and can also occupy a place in the online market. However, for the enterprise, the network is both an opportunity and a challenge. Internet marketing makes it easier for SMEs to participate in global competition, and the market competition will become more intense. International Brand Network believes that if a company wants to be invincible in the market, it must maintain a certain competitive advantage, meet customer needs while possessing its own uniqueness, and create a personalized product or service competitive advantage .

Second, reduce corporate costs.

The development and popularization of network marketing have linked companies in different fields, different types and different characteristics. Enterprises can directly direct their products and services to the world through the network, thereby reducing traditional transportation and communication costs.

Third, there is no space to operate 24 hours a day, increasing business trading opportunities. ^[2]

1.Select a blog hosting site and register a blog account

That is to choose a function that is perfect and stable, suitable for the development of the enterprise itself.

Blog marketing is a content marketing model based on knowledge information resources. Brand or product promotion is achieved by increasing the visibility of corporate information on the Internet. The essence of blog marketing is to use knowledge information resources as a carrier with a certain amount of marketing information.

Blog marketing is a form of content marketing;
Blog marketing is based on valuable knowledge and information resources;
Blog marketing has the characteristics of soft marketing;
The basic characteristic of blog marketing is network visibility;
Blog marketing embodies the ideas of social marketing such as all-person internet marketing.

How effective blog marketing is, you need a criterion

Blogging is marketing, and blogging is blogging marketing. Since we use blogging as a marketing tool and blog marketing as an important online marketing, we must have a criterion for the effectiveness of blog marketing. Guide our blog marketing.

First, the effectiveness of blog marketing should be consistent throughout the blog marketing process

Blog marketing is a marketing method that uses blogs as a marketing tool and blog marketing as one of the means of online marketing.

Blog marketing is a form of content marketing;

Valuable knowledge information resources are the foundation of blog marketing;

Real marketing is beyond blogging;

Improving network visibility is the basic way to achieve blog marketing;

Blogging has a broad impact on business operations.

The blog door is not necessarily the door to wealth in online marketing. Not long ago, I saw a case in which a wine producer in France gained word-of-mouth by giving wine to French bloggers, and then expanded sales through word-of-mouth, and achieved good social and economic effects. If you don't want meat buns to hit dogs, then you must publicize your blog. Most Chinese blogs are not as romantic or even very realistic as French blogs. Their fame has a price, and its cost is unacceptable to small businesses. At present, the blog phenomenon of domestic online marketing is mainly focused on improving personal awareness

The role of blog marketing seems to be well known. However, reality is often contrary to expectations. Many companies do not get more orders through blog marketing, so they are confused and even skeptical. This is normal. However, we must be clear that blog marketing as a marketing method exists objectively, and it does not change with the will of people. As for the application effect, it is often directly related to our ideology and operation skills.

A brief overview of our series is listed in the "Start a blog" article. Before, we compared the similarities and differences of various ways of blogging. Next, from the perspective of marketing, we explained step by step to increase the number of audiences (that is, traffic) and increase the quality of communication. Then we will elaborate on the hidden factors of retaining users. Talk about how to open up a unique communication channel for blogs, and explain how to find potential users. This article first outlines how to increase traffic, and then chooses one or two topics to elaborate.

The idea of increasing traffic seems uncomfortable. To put it another way, it is better to increase the number of visitors. The visitor is the audience. The increase in visits means that at the same time, it means an increase in influence, which means better marketing results. . In order to break your access limit, you need some kind of guidance.

1. The key to traffic is high-quality content. Just talking about some methods here, afraid that you will conclude that the content is not the main factor. So enumerated here, the specific content will be explained when the content is added.

2. Site positioning. Unclear positioning is difficult to attract a fixed user base and even hinder users who have already arrived. In order to achieve the final marketing effect, sometimes it is necessary to abandon some inappropriate users, for example, the positioning is in the news and media, so even if you love poetry, you should also give up friends who come because of poetry.

3. Maintain proper update frequency. The update frequency should not be too frequent and should not be updated for a long time. The update frequency is related to the nature of the blog. If it is a comment, 1 day or 2 days is a good frequency. Many friends like to see new content every day.

The Internet and new media are still evolving and developing. Mobile media,

A survey report by BuzzLogic and JupiterResearch found that blogs have a greater impact on online shopping decisions. Internet users trust blog ads more than community website ads. 25% of respondents believe in blog ads. In contrast, only 19% believe in community advertising. 40% of general blog readers, and 50% of readers who often read blogs take action after reading ads on blogs. Among the blogs related to technology product purchases, 31% of readers think blogs are useful. The types of bloggers who are influential include the media and entertainment industry (15%), games, toys and sporting goods (14%), tourism (12%), automobiles (11%), and health care (10%).

It can be seen from this report that netizens have higher loyalty to blogs than communities. It is estimated that the quality of the content and interaction of the blog is higher than that of the community. In addition, the community is a popular and concentrated place. There are many birds in the forest. For example, some forums often have messy posts. It is inevitable that it will cause user dislike, and blog authors generally have only one or a few, and the quality of the content can be controlled very well. Moreover, the interaction between bloggers and visitors is easier, and blog ads are more relevant to article content, which often makes it easier to retain visitors.

So for most companies. I don't think it is necessary to build a forum, especially in China. It can be considered that there are not many interactive forums, and the viscosity of users will not be high. So for most companies, especially small and medium-sized enterprises, in addition to building a company website, you should try to run a blog to promote the company's image and products. On the one hand, you can save advertising costs, on the other hand, you can meet friends or customers related to many industries. Blog marketing is low cost. Pay attention to the use of words when blogging. After all, you do not blog for traffic, not for Adsense. The amount of traffic is not the key. The key is the quality of the traffic. So the terminology doesn't matter, only potential customers or partners can use it.

Due to the popularity of the blog concept in recent years, people's understanding and acceptance of Weibo has become logical. Obviously, the popularity of Weibo is much easier than blogging. As the value of blog marketing has been widely recognized, as a business marketer, he quickly focused his attention on microblog marketing. Whenever a new Internet application becomes a popular tool, a new online marketing model will be generated accordingly, so it is not surprising that everyone scrambles to explore Weibo marketing. The essential difference between microblog marketing and blog marketing can be simply compared in the following three aspects:

First, the manifestations of information sources are different. Blog marketing is based on the value of blog articles (information sources) and the main mode of personal opinion expression. Each blog article is an independent web page, so there are certain requirements for the quantity and quality of the content. One of the bottlenecks. Weibo content is short and concise, focusing on expressing what's interesting (valuable) things happening, rather than systematic and rigorous corporate news or product introductions.

Second, the differences in information dissemination models. Weibo pays attention to timeliness. At the same time, in addition to direct browsing by friends (fans) who follow each other, Weibo's communication channels can also be spread to more people through friends' retweets. Therefore, it is a fast way to spread short information. In addition to the direct access of users to the website or RSS feeds, blog marketing can often obtain continuous browsing through search engine search. The low timeliness of blogs determines that blogs can obtain the long-term attention of users from multiple channels. Multi-channel communication is very valuable for blog marketing, and "microblog marketing" for unknown groups is usually meaningless.

Third, the differences in user access to information and behavior. Users can use various terminals such as computers and mobile phones to conveniently obtain Weibo information, which has brought the value of fragmented time resource collection. It is also because of information fragmentation and time fragmentation that users usually do not immediately make some kind of Buying decisions or other conversion behaviors, therefore, can only be counterproductive as hard promotion methods.

1. Combination of blog and website.

Corporate blogs often disseminate their information in the form of soft texts, while the focus is on exchange of ideas, with an emotional component, fast update and strong flexibility. However, the corporate website focuses on the company profile and product situation, which is a more serious and fixed feeling. This is the inherent positioning of the website and the blog. It seems that the independent operation of the two has disadvantages, but the integration of them and the mutual complementation of each other naturally shows the integrity of corporate marketing. In fact, the combination of blogs and websites can allow a large number of customers to browse and comment on serious websites through the flexibility of blogs, and also increase their advantages in search engine rankings.

2, blog and forum community.

Forum community as a network marketing method, mainly in the form of alliances, online is "a hundred schools of contention", "do not fight do not know each other" added contacts. Offline community activities gather the wisdom of everyone and bring everyone together, especially turning virtuality into reality. Blogs need connections, which means the probability of order, blogs also need forum community activities, because it is an important channel for blogs to transform from idea exchange to reality.

3. Blogs must focus on their interactive features.

Interactivity is the essence of blog marketing that is different from traditional marketing. It is also the key to finding potential customers. It is an important way and link to connect customers or receive orders. Interactions include reading blog posts (especially blogs in the industry), commenting on blog posts,

Features of Blog Marketing:

Blog is a tool for information release and delivery
Blog posts are more flexible in content and subject matter and how they are published
Blogs have greater autonomy and no direct costs
Blogs are more informative and flexible
Blog posts look more formal and credible

Advantages:

1. High degree of subdivision and accurate orientation

2. Strong interactive dissemination, high level of trust, and good word-of-mouth effect

3. Great influence and guide the trend of Internet public opinion

4. Seamless integration with search engine marketing, good integration effect

5.Conducive to long-term interests and cultivate loyal users

6, reduce the cost of transmission, cost-effective

7, role change

A. Product function story;

B. Product image plotting;

C. Hot issues in the industry;

D. Product development romance;