What is brainstorming?

Brainstorming is a technique used to use the strength of the group to come up with creative solutions to the problem. In fact, there is very little strong evidence that it is an effective technique for generative ideas, either in terms of clear amount or in terms of higher quality. However, it remains very popular among businesses and creative personalities. After the book, this technique became incorporated into many business models as a way to come up with a huge number of ideas, the hope is that at least one or two extremely strong thoughts would come from this amount. This technique was particularly popular in the advertising world and from there it got into other group businesses.

There are four main princesses in brainstorming: acceptance, quantity, outside the box and combination thinking. It is assumed that each of them encourages group synergy that creates ideas that individuals would not come alone. In recent years, as the criticism of the process has increased, some Al began to appearTerrative theory, but largely this four -part model remains dominant.

accepting ideas is the cornerstone of this process. The general idea is that the critical process is suspended during the brainstorming process. There are no stupid ideas during the session, allowing people to raise ideas that they could otherwise be embarrassed or hesitated. Group members can freely add their own thoughts, but it is important that they are completely positive, with any criticism stored after the meeting itself.

Clean amount is another key idea of ​​technology. Because one of the main objectives is to come up with something innovative, it is assumed that the chances of hitting such remarkable thoughts increase by increasing the output of ideas. The quality of the amount of thankful amount is often used to describe this key point.

outside the box is also very encouraged during brainstormingabout sitting. The most successful ideas, especially in marketing, are often completely innovative and unexpected. Finding these ideas is more difficult to use traditional methods, because thoughts are rarely able to be reduced to a simple formula. By encouraging unusual thoughts, the potential is to arrive at dynamic new concepts to be greater than otherwise.

Finally, brainstorming relies on group dynamics in which ideas are combined and improved by others in the group. The idea is that the acceptance of a number of strong ideas can make a truly exceptional idea. The 1+1 = 3 is often used to use this idea.

usually has a chairman meeting that sets the basic rules and is a problem for which the solution is searched for. Ideas are then generated by a group and either discarded aside, improved or combined with other ideas. The final list of ideas then uses a later group, either as a bouncy point for additional brainstorming or as a list of KTEré should spend thoughts for final implementation.