What Is Portal Circulation?

The so-called portal website refers to an application system that leads to a certain type of comprehensive Internet information resources and provides related information services.

Web portals

The so-called portal website refers to a certain type of comprehensive

Generalized

Here is a

The website is not to catch up with the current trend or gain a good reputation, but to promote the company and expand the market through the global network of the Internet, at the same time, reduce the company's

In fact, the portal we are talking about is very different from what was said when Yahoo was started. At that time, most netizens could not get started in the face of the vast sea of Internet. It was the Yahoo-based website that provided search services that played a role of "introduction" to netizens and became the "gateway" for netizens to enter the Internet. The provision of news services as the main business and even the core competitiveness of the portal site is actually only a later matter, and has nothing to do with the "essence" or "positive root" of the portal site. Therefore, on the issue of portals today, it seems that not doing news or even doing less news is a "betrayal" of the portal, which makes people somewhat confused. On the contrary, a brief review of the origin and history of the portal can clearly show that whether it is search or news, it is only a stage of portal development. The portal can evolve from a search service to a news service. What other services. With the development of online media, the original portals may not necessarily use search as their main business (such as yahoo and Sohu), and the search engine services may not necessarily be non-portal (such as Baidu and Google). Later generations may not be able to look at this today.

The debate also implies a question about the relationship between portals and the mass media. The mass media model is mature, and its characteristics are concentrated in "one-to-many" communication channels and news-based communication content. It is not used for theoretical analysis. The century-old history of traditional media has fully demonstrated its role in traditional information. The rationality and effectiveness of the environment have also fully proved that it can meet most of the general needs for news and information. The question is, is this model still so reasonable and effective in the information environment? Will the online media as an information exchange platform change this situation? Is news always a common need of most people? Must the online media move closer to the mass media? These questions are not obvious and obvious. The correct answers exist in constant trials, choices, and evolutions, but the "conclusiveness" of the "prophets" may not be so credible.

Internet media is different from mass media. Internet users and their needs in the information age are also different from audiences and their needs in the past. Do not despise the functions of the information exchange platform of online media. Information needs beyond services. Publishing news to netizens is certainly a model choice for portals, but providing an information exchange platform for netizens to enable netizens to obtain diverse information (not limited to news) from multiple channels (such as other netizens) is also a model for portals Choice, maybe, this is a better and more promising model choice-successful websites are emerging in this model.

With the past 10 years of the Internet in China, several large-scale national portals have been born. Ninety percent of Chinese cities belong to second-tier and third-tier cities. The popularity of computer terminals in China and the rapid growth of Internet users, the future network development of Chinese cities is a trend, and the market space is huge. At the same time, local portals also appear. Generally, the local portal system we refer to is the "local portal system", which is composed of multiple website function systems, mainly including classified information systems, community forum systems, local information systems, and merchants. Enterprise web system, etc. It does not refer to a vertical website system of a certain industry in a local area, such as a single forum system or a single classified information system.